2020 Summary
In 2020, Postscript scaled rapidly from 10 to 49 employees, proving our Year-over-Year growth even as the world shifted. A massive focus was put on convincing e-commerce brands that SMS was a vital marketing channel, leading to our first Canadian hires and the launch of ReallyGoodTexts (later Fantastic Texts). We established a People team as well as our inaugural outbound sales effort via key hires on our sales team. Culturally, we embraced the remote life, and Adam famously had 30% of the team purchasing bidets on their Brex cards after a personal share – a beloved All Hands tradition in the early days where employees would share a more personal aspect of their life like a hidden talent or special skill. One of the most legendary moments was during BFCM when an AWS outage took down a major competitor; our Founding Engineer sent manual campaigns that kept Postscript online and messages flowing, showcasing our scrappy "Animal" value in the face of potential disaster.
Postscript GIFs!
#FEACH
Shoutout to AJ and Beller for taking leads at first Shopify-sponsored meetup.
Shopify partner event
Red Diamonds
Red Diamonds became our measure of success and how we received revenue updates as a team.
2020 Team Theme: Building the Machine
2020 OKRs
Operator - April 2020
Operator was a company newsletter that highlighted new employee’s company happenings and fun facts.
#FEACH
Beller gives Seibel a #feach shoutout for building out Native’s sms strategy leading to a record-breaking month for them in April.
PS Cribs - Maddie Collins
Maddie Collins tours her apartment in Postscript cribs.
Customer first
An early example of why customers love us!
ReallyGoodTexts.com
Launched and a much loved project of the marketing team. It was loved by customers!
Early example of our Desktop Popup
Some LinkedIn love ❤️️️
#FEACH
Maddie Collins investigated AWS bugs impacting customers, receiving a #feach shoutout from Adam.
#pets have always been a part of the Postscript team
Postscript shopify app page
Scenes from #1 remote company
Steven Vigilante, GMM at Olipop
Posting Postscript partnership and 30% conversion rate on new flavor launch.
Postscript Mail - Adam
The email includes updates on sales accomplishments, priorities, and challenges from Ellie Carroll, Peter James, and Adam Schaechter.
GTM Highlights August
GTM Highlights summarizing the progress and priorities across Marketing & Growth, Partnerships, Sales, and Customer Success departments for the week of August 17-21, 2020. Key updates include the launch of merchant certification, progress on partner programs, sales achievements, and customer success initiatives.
SMS Marketing Certification launch
Holy Grail/Customer Client Reference List
All Hands Agenda
Early marketing
Finance red diamonds
Operator - September
September 2020’s Operator welcomes Rally, $9.6M ARR, and integrations with Okendo, Recart, and Wheeli.
GTM Highlights September
Welcome Rally, secured an exclusive Platinum partnership with Chronos, progressed on integrations with Justuno, Okendo, and Upscribe, and successfully engaged with ReCharge agencies.
First Canadian Hires
SMS Marketing Explained
Alicia Thomas, Director of Community, speaks on the importance of SMS marketing on The Needle Movement podcast.
Custom t-shirts
Shannon made a custom shirt in honor of Gavin and John.
Team Fall 2020
Postscript team fall 2020
Really Good Texts becomes Fantastic Texts
First Gratitude Share
With 2020 being the year of the pandemic, Posties lived through a strange time in history, but also an exciting time at Postscript, all built from within their homes. The first Gratitude share, and the annual event thereafter, was an open zoom meeting to share what you are grateful for. That's it! No slides, just Posties sharing gratitude.
