Agentic 1:1 marketing is here.
Every customer should be their own segment, receiving a curated journey based on everything you learn about them. That’s exactly what Shopper does.
A new way to run retention
From welcome to insights, Shopper handles it
A personalized message every time
Shopper Automations uses all available customer data to decide when and what to say for every subscriber.
"We always like being the first to try new products that Postscript is developing and it's awesome to see how far Shopper has come in such a short time. We are thrilled with the lift that we've seen since launching our Shopper Automations test and excited to keep expanding and see what's next."
Gabrielle S.
Sr Manager, Ecommerce & CRM
Using Shopper, Beekman 1802 has seen:
FAQ
Shopper is trained on your Brand Center inputs, your Shopify store, and your knowledge base. You set the voice, tone, and banned language, and you can preview real conversations in Shopper Playground and make adjustments before anything goes live.
Yes. Shopper can point subscribers to your support email, phone number, or a contact form, or open a ticket directly in Gorgias or Zendesk with the last 10 messages of context, so your team isn't starting cold. It only hands off when it detects something it can't resolve, like a cancellation or refund, and it confirms with the subscriber first. Brands typically see support ticket volume from SMS drop by about 85%, even as more subscribers start chatting.
Yes. Shopper inherits Postscript's TCPA compliance standards platform-wide: opt-outs, quiet hours, and consent rules apply automatically. For regulated categories like health and supplements, Shopper runs on built-in guardrails for medical claims, and individual use cases get reviewed before going live.
Shopper is a suite of specialized AI agents, each with a different job across your customer's journey, all working together and reading from the same Agent Context Platform. They are working with one unified AI brain, so there’s a seamless handoff between them and a logical sequence of decisions. The agents are:
Responses handles conversations: answering questions, working through objections, sending product recommendations, and closing the sale in real time when a subscriber texts in.
Automations decides what to do next for each subscriber, replacing your welcome series, abandonment flows, and lifecycle messaging with a 1:1 message every time.
Campaigns decides who should get a campaign (and who shouldn’t), and what it should say to them. It’s fewer, better campaign messages.
Ask Shopper turns every conversation into something you can search and query, so you can ask questions about what your customers are actually telling you and receive detailed reports.
Shopper agents use the same mechanisms as Infinity Testing to continuously learn and optimize messages. The longer it runs, the more it learns what strategies work best for different cohorts of your subscribers. For every message, Shopper agents make dozens of micro-decisions, based on what it knows about the subscriber and your overall program performance: when to send, what strategy to use, which offer to include, and how to personalize every aspect of the message.
Today, Shopper works across SMS and RCS. These are the most inherently conversational marketing channels and we’ve dedicated years to perfecting the experience, solving for countless edge cases. Shopper is expanding across the customer journey, so stay tuned for updates on future channels.
All brands onboarding to Shopper start with Brand Centre and Shopper Responses. From there, you can expand into Shopper Automations and Campaigns (Alpha). Get in touch with our team to see a personalized demo of Shopper.