How Little Words Project 4X’d SMS List Growth After Switching Off Their All-In-One Provider
How the bracelet company found an SMS partner that fit like a charm.
When it came time for Little Words Project to scale their SMS strategy, they needed a partner that could match their pace, their values, and their ambition. So they made the switch to Postscript.
Since moving off their all-in-one platform and partnering with Postscript, Little Words Project has quadrupled their SMS list, optimized subscriber opt-ins with smarter incentives from Fondue, and launched AI powered automations that drive serious revenue. More importantly, they gained a strategic partner who doesn’t just plug in tools but shows up to build with them.
“We were growing, but we weren’t growing smart. Postscript gave us a strategy that actually worked and support that made it feel easy.”
Joanne Coffey
Senior Retention Marketing Manager
Growing Fast on Tools That Couldn’t Keep Up
Before Postscript, Little Words Project was working with an all-in-one platform, which can sometimes mean sacrificing depth versus a partner who specializes in SMS and Messaging.
"Our biggest challenges were profitability, growth, and efficiency," Joanne Coffey shared. "We knew SMS was high-potential, but also one of our most expensive channels. Without built-in AI or innovation support, it was hard to scale without burning time or margin."
Little Words Project had the brand and the ambition, but needed better tools and better support to make SMS one of their top revenue-driving channels.
"We were putting in a lot of effort in our SMS program but weren’t seeing the results we knew were possible."
Seamless Migration and Strategic Partnership
Joanne has been a Postscript customer on and off since 2018 and has used about every alternative available. But coming back to the platform in her new role, she found a very different experience than the typical plug-and-play. This was highlighted by the Postscript Plus service.
"We signed on with Postscript Plus and it was the best investment we could’ve made. They managed every detail with care and precision. It wasn’t just onboarding, it felt like we gained an extension of our team."
The Postscript team took the lead on migrating flows, setting up their patented Onsite Opt-in technology, and integrating Fondue’s CashBack offers to maximize first purchase profitability by avoiding costly discounts. They worked quickly, clearly, and with purpose. As a busy retention marketer heading into Q4, Joanne said having a partner who could think strategically and act tactically has almost instantaneously made SMS a fast-growing, more profitable, and scalable channel.
That strategic support hasn’t slowed down. Postscript’s team brings new ideas to the table, regularly meets with Joanne’s team to review performance, and proactively recommends experiments that align with Little Words Project’s goals.
"There are so many great things about Postscript, but the strategy support is probably the number one thing I love. It's not comparable to any other vendor we work with."
Building a Best-in-Class SMS Stack
Little Words Project isn’t just dabbling in SMS. They’re investing in it to make it a top performing channel and they’re using some of Postscript’s most advanced tools to do it:
Postscript Plus for white-glove onboarding and expert-led strategy.
Fondue (CashBack) to lift subscriber growth rate and welcome series revenue while protecting margins.
Infinity Testing to use AI to automatically optimize high value automations and drive proven incremental revenue.
Brand Center to ensure any AI driven message that goes out is on brand and on tone.
Geotargeted SMS Campaigns: Using QR codes at each retail location to message those new subscribers with hyperlocal store specific offers.
This isn’t a SMS program built for convenience, but one that’s built for performance. With Postscript at their disposal, Little Words Project has a strategy that made all the difference.
Stats Worth Bragging About
Why Postscript Was the Right Fit
Little Words Project didn’t just need a tool that added more work with marginal return. They needed a partner who understood the pace of DTC, the importance of customer connection, and the reality of being a retention marketer juggling a dozen priorities.
Postscript stepped in with:
Strategic support that felt like an extension of their team.
Onsite Opt-In and popup testing that drove list growth that “sets us up for sustainable, data-driven growth that will continue to scale our SMS channel long term”.
CashBack incentives that protected margin while rewarding customers.
Built-in AI that helps the team scale personalization, testing, and results.
"What makes Postscript so successful where others find it challenging to keep up? Well to put it bluntly: They give a shit."
Joanne Coffey
That kind of partnership can’t be faked. It’s what separates best-in-class platforms from bundled toolkits and why Little Words Project doesn’t plan on looking back.
Ready to make SMS your #1 revenue channel?
Fill out the form to get in touch with our team, and they’ll show you everything our platform has to offer—and why Postscript is the leading SMS marketing solution for the biggest brands on Shopify.