The Golden Age
of List Growth

After almost a decade of basic popups, zero innovations, and slow, steady subscriber growth—welcome to the golden age.

We’ve worked tirelessly to create the best-in-class tools and strategy to take your list growth from a marathon to a sprint. It’s the era of acquisition in ecom—

Here’s how to capitalize on it.

Download the Full Guide
The Golden Age of List Growth

The Art of a Perfect Popup

popups-grow-your-list

Your store popup has the highest conversion rate and EPM compared to all other message types. For those brands in the 90th percentile, acquisition rates have almost doubled thanks to innovations like Onsite Opt-in.

Here’s the strategy we’ve seen work best among high-performing popups.

Intro Screen

Intro screen - +20-30% lift in popup engagement and opt-in rates

Simple design

Simple design with a clear offer - no fancy visuals needed

Onsite Opt-in

Onsite Opt-in - the quickest way to 3x your list

FYI: Postscript lets users create desktop and mobile-optimized popups directly within our platform. These popups include compliant opt-in language that Postscript automatically adds to your design.

Keep it popping during sales

Acquisition peaks during big sale windows—especially during BFCM.

In 2023, brands saw an average list growth increase of 16.6% week over week during the weeks before and during Black Friday.

ten percent back popup
First, tease out upcoming sales in your popup.

First, tease out upcoming sales in your popup. Make it your primary message to drive conversions to your list 1-2 weeks before your sale. Make sure you include messaging that reminds people that SMS subscribers get early access.

twenty five percent off popup
Don’t turn that popup off during a sale, either.

Don’t turn that popup off during a sale, either. Brands using Postscript popups saw a 129% larger median A-score vs brands using an alternative popup source. Instead, update it to align with your sitewide sale offer.

Run a full popup audit

We stole this from our list growth strategists. Every popup has small nuances that can have a big impact on conversions. Here’s the strategy to steal.

Get the audit

Discounts have expired—for good

Before the Golden Age, everyone ran a 10% off your first order popup on their site. Are shoppers even stoked to see these anymore? There’s a better way.

Here’s our favorite A/B offer tests to run.

vs-cashback
Your existing offer VS. 20% CashBack

A CashBack offer is a higher incentive, adds to your retention and adds an immediate impact to your bottom line. Run this for two weeks and compare.

vs-sms-only-sale
Your existing offer VS. SMS-only sale access

Promote a big sale event two weeks before the big day to see how conversions compare when you take a discount out of the mix.

vs-quiz
Your existing offer VS. zero-party data quiz

Give visitors choices on what information they want to receive based on how they opt-in. Set up a personalized Welcome Series from there.

Focus on the right metrics to measure growth

There’s an accurate way to measure list growth, and for us, the most valuable formula is Subscriber Opt-ins / Total Popup Impressions.

We don’t count all submissions but instead focus on fully verified opt-ins, giving you the most accurate picture of your growth.

Not sure how your popup success is being measured?
Here's what to ask your provider.

optin-code-on-mobile-phone-device

Double your list,
Double your revenue

Still want more? We’ve outlined your acquisition journey, including the tools to use, the automations to run, and revenue-driving tips in our list growth guide.