2024 was defined by a massive push toward innovation and a unified organizational structure. We hosted RKO in Arizona, focusing on Bundling Products, and immediately dove into a New Brand Launch and the highly anticipated debut of our first TV Commercial. Product innovation was non-stop, including the highly strategic releases of Postscript AI and Onsite Opt-in. Strategically, we solidified the customer journey by uniting Customer Success and Marketing under a Chief Customer Officer (CCO), and hosted our inaugural Customer Advisory Board (CAB) in Malibu. 2024 culminated in achieving a goal for a record-breaking BFCM, ensuring we continue to lead the e-commerce marketing space.