2025 Summary

2025 kicked off with RKO in Los Angeles, marking the company’s first in-person gathering of all directors and senior leaders, as well as the creation of the Postscript Shopper Network (PSN) team. Product momentum accelerated in April with the launch of Shopper—Postscript’s cutting-edge conversational AI product—alongside an AI Champions Program and a $2.5M Tariff Relief Fund for merchants. A major company milestone occurred in late summer when Postscript emerged victorious in the Attentive v. Postscript trial; a jury ruled that all of Attentive’s patent infringement claims were resolved in Postscript’s favor while also finding Attentive liable for infringing on Postscript’s Campaign Flows patent. The team deepened brand partnerships by hosting its best Customer Advisory Board (CAB) event yet in Napa—bringing together 25 CAB members from leading brands like Jones Road Beauty, Aviator Nation, and True Classic—and introducing the "PS Vault". The year concluded with massive operational scale, setting delivery records over Memorial Day and achieving a record-breaking BFCM weekend that featured the first-ever 100 million message sends in a single day.