Fashion brand uses text marketing to open new multi-touch revenue
The Giving Keys is a pay-it-forward company. Through their social impact employment model, every product purchased supports job creation for people transitioning out of homelessness.
Investing in SMS for the holiday season
The Giving Keys had previously experimented with SMS abandoned carts but had never done more comprehensive text message marketing. With mobile engagement rates declining, they decided to try SMS during the Q4 2018 holiday season.
Solution and results
The Giving Keys used Postscript to send targeted campaigns at a steady cadence throughout the holidays. These campaigns featured new products, BOGO offers, and discounts. In addition, The Giving Keys leveraged Postscript to update customers with shipping and delivery notifications, a brand awareness drip, and relevant local events. All the marketing and non-marketing messages performed extremely well, opening up a new revenue stream overnight.
$0.67
Earnings per message
7%
Clickthrough rate
13x
Overall ROI of their SMS program
Blake Lopez
Director of Marketing
The Giving Keys
“Instant ROI. High returns on low spend. Their team helped us craft a messaging strategy around our key holiday touchpoints and executed flawlessly. The Postscript team is dedicated to performance and engaged in every part of the process.”