14.8% Click Through Rate
Average across all campaigns and automations
Make more sales
Postscript helps you turn SMS into a completely new revenue channel—all while providing your customers an awesome buying experience.
Deliver first-time purchase discounts instantly
Mobile ecommerce now makes up nearly 75% of all ecommerce sales (according to Statista). Send a welcome message with a discount code seconds after someone subscribes to your texts. When you meet shoppers where they are in real time, you have a much better chance of converting them into actual customers.
Convert high-intent shoppers
Use Cart Abandonment and Browse Abandonment automations to reach shoppers while they’re still in the buying mindset. Provide timely offers tailored to products they’ve recently viewed or added to their cart, incentivizing them to complete their purchase ASAP.
Personalize promotions at scale
Create filter-based segments of subscribers so you can send them messages they actually want to receive—from back-in-stock alerts on products they’ve waiting for to flash sales on items related to a keyword they’ve engaged with.
Crush your product launch and sales targets
The almost-instantaneous open rates of SMS make it the perfect channel to announce your latest product launch or flash sale.
Limited edition collection? Send a text to your most loyal customers first and give them exclusive early access.
See real results from brands using SMS
The data doesn’t lie: ecommerce brands are seeing amazing results using Postscript and SMS marketing. We aggregated data from thousands of ecommerce stores using SMS and published the findings in our yearly SMS Benchmarks Report. Here’s what we found:
Click Through Rate: 14.8% average click through rate across all industries. Boost engagement with open rates and click through rates that make other marketing channels jealous.
Conversion Rate: 9.1% average conversion rate on Abandoned Cart automations across all industries. Convert high-intent shoppers and recover lost revenue.
Earnings Per Message: $8.11 EPM on Abandoned Cart automations across all industries. Unlock SMS as one of your top revenue-driving channels.
Check out the full Benchmarks Report.
9.1% Conversion Rate
Average conversion rate on Abandoned Cart automations
$8.11 Earnings Per Message
Average EPM on Abandoned Cart automations
We were doing double the amount of dollars on SMS that we were doing on email.
When we launched SMS on J skis last year, we saw an insane amount of return from our text subscribers. We were doing double the amount of dollars on SMS that we were doing on email. So at that point, we knew this was something very powerful.
Taylor Bibaud
Marketing Manager
J skis
More ways to use Postscript
Grow your list
A successful SMS marketing strategy starts with constantly growing—and retaining—your subscriber list. Postscript helps you build an engaged and compliant subscriber list with multiple opt-in tools.
Retain your customers
Loyal customers are the heart and soul of any successful brand. Once they’ve made that initial purchase, it's about engaging them with timely, relevant, and personalized messages throughout the customer lifecycle.
Deliver great service
SMS marketing is the future of customer service. Respond to support questions, send transactional updates, and roll out the red carpet for a personalized customer service experience from end to end.
SMS marketing for growing Shopify stores
SMS is like email. Except, totally different. Respect the inbox. Create hyper-segmented campaigns. Make customers happy.