1.98% Unsubscribe Rate
Average across all industries
See how fitness & outdoor brands on Postscript are using SMS to convert shoppers, increase lifetime value, and improve customer support.
Getting shoppers to the first purchase is the most important step. But after signing up to your SMS list, they might still need a bit of convincing.
Browse abandonment, cart abandonment, or welcome series automations are all opportunities to incentivize customers with the right offers.
The almost-instantaneous open rates of SMS make it the perfect channel to announce your latest product launch or flash sale.
Limited edition collection? Send a text to your most loyal customers first and give them exclusive early access.
One of the perks of your SMS program should be sending back-in-stock announcements to subscribers before anyone else. They’ll be happy to get their hands on your best-sellers before they sell out again!
When an item is out of stock, use a custom keyword that people can text to join your waitlist.
Turn a one-time purchase into a loyal customer through post-purchase education and loyalty rewards.
Use post-purchase automations to send product use and care instructions. Take it a step further by sending promotions and reminders about your loyalty reward programs over SMS.
The data doesn’t lie: ecommerce brands are seeing amazing results using Postscript and SMS marketing. We aggregated data from thousands of ecommerce stores using SMS and published the findings in our yearly SMS Benchmarks Report. Here’s what we found:
Unsubscribe Rate: 1.98% average unsubscribe rate across all industries. Our segmentation and personalization capabilities keep your unsubscribe rates low.
Clickthrough Rate: 14.8% average clickthrough rate across all industries. Boost engagement with open rates and click through rates that make other marketing channels jealous.
Earnings Per Message: $8.11 EPM on abandoned cart automations across all industries. Unlock SMS as one of your top revenue-driving channels.
Check out the full benchmarks report for your industry.
Average across all industries
Average across all campaign and automation types
Average EPM on abandoned cart automations
Use SMS to engage in conversations with customers. Provide support and gather customer feedback—all over text.
Manage text conversations using our Responses feature or integrate Postscript with Gorgias, Zendesk, or another help desk platform of your choice.
Customers on your SMS list are highly engaged with your brand. Who better to ask for a product review?
Integrate Postscript with Okendo, Swell, or Junip to send automated review requests over text.
Keep customers informed on the status of their shipment. With SMS, they’ll never miss a notification.
Set up SMS shipping notifications using data from your Shopify account or integrate Postscript with AfterShip, Wonderment, or another shipping and logistics platform (via our custom integration).
Postscript has helped us elevate our customer experience. We don’t just use SMS to send campaigns and make sales, but also to educate customers about training and educate people who haven’t converted about why their dog needs our product.
SMS is like email. Except, totally different. Respect the inbox. Create hyper-segmented campaigns. Make customers happy. Maximize Subscriber LTV.