Pioneering SMS best practices to earn 48% average click through rates
Redline Steel is a customized decor manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what's been seen in home decor. We are proudly veteran owned and operated and 100% manufactured in the United States.
Evaluating SMS platforms
Colin and Abdul of Redline Steel had previous SMS marketing experience and were evaluating platforms that could take their vision to the next level. Here's what they needed:
Robust filtering options to create groups of customers that loved specific types of products
Integrations with their growing list of Shopify apps
A responsive partner that understood ecommerce SMS to help them scale their program
Best practices
After partnering with Postscript, their execution has been nearly flawless. To date, Redline Steel has incorporated these strategies to truly break out their SMS as a channel of its own:
9 different keywords that have generated 125,000+ subscribers
7 live automations to promote more relevant messages
Using segments on almost every campaign to achieve serious engagement numbers
Integrations
They have also integrated with several apps to facilitate conversational SMS, better segmentation, and additional list growth:
Klaviyo
Gorgias
Justuno
$350k
Monthly SMS earnings
0.2%
Campaign unsubscribe rate
48%
Average campaign CTR
Colin Wayne
CEO
Redline Steel
“The segmentation, integrations, and ecommerce strategies are great, but the continued support we've received throughout our company's growth is unparalleled."