How Gearbunch generated $8.1K in 24 hours

Gearbunch is a women’s clothing brand that produces hand-sewn apparel with custom designs created on demand.

Using SMS to retain mobile users

Gearbunch is a leader in Facebook acquisition, but they were looking for a way to better retain mobile users – email engagement rates had continued to decline. Gearbunch needed a way to ensure that their customers were actually seeing promotional messages.

Solution and results

Gearbunch used Postscript to send promotional campaigns (e.g., for Singles Day) directly to their mobile-first customers via SMS and MMS.

17% CTR

Clickthrough rates

$0.65 EPM

Earnings per message

17.2 ROAS

ROAS for BFCM campaign

Seriously this is the best SMS platform on the market.

“During BFCM, we spent $4k on a campaign through Postscript and generated over $69k in sales. That’s a ROAS (return on ad spend) of 17.2! That is almost unheard of in the ecommerce industry. Couldn’t recommend Postscript highly enough!"

SMS marketing for growing Shopify stores

SMS is like email. Except, totally different. Respect the inbox. Create hyper-segmented campaigns. Make customers happy.