10 Unmissable SMS Ideas for March
Whether you march to the beat of your own ecommerce drum or live and die by our comprehensive SMS calendar, a little additional March marketing inspiration can't hurt.
As consumer spending starts to thaw and subscribers start eyeing those warmer-weather goods, be sure your SMS campaigns are creatively speaking to the season. Whether it's a sale to celebrate winter's end or a comprehensive March Madness bracket flow, may this collection of texts serve as your monthly SMS muse.
March 8 - International Women’s Day
It's Women's History Month all month long, but the 8th is a great day to send a campaign celebrating the women on your team, on your SMS list, and in the world.
Spotlight some of the women of your brand, and if you're women-founded, share that story with your list! Here are some notable texts we loved last year:
March 9 - Barbie Day
The Barbie aftershocks still haven't subsided, especially since the blockbuster is up for 8 awards at the Oscars (but as NPR put it: is that Kenough?). This film was and is a goldmine for memes, cultural commentary, and quotes, so tap its power to build a Barbie Day dream-text for your subscribers:
March 10 - The Oscars
Now that you've primed your list with a topical Barbie campaign in preparation for the Oscars, it's time to get creative and roll out the SMS red carpet for your subscribers. It's a great day for Hollywood trivia, award polls, memes, and flash sales. Here are some standouts from last year:
March 10 - Daylight Savings
This is the rough one to wake up to, right? Oh well. Longer days are inbound, and we're ready to make the most of them. Here's how some of our favorite brands encouraged their groggy-eyed subscribers to Spring Forward last year:
March 14 - Pi Day
Math was never our strong suit, but we did major in SMS. Here are some Pi Day ideas: Build out a few segments based on total number of orders (something like 3 to 5, segments total). Craft a unique copy for each segment, and in each message, include one digit of Pi for every order those subscribers have placed with you! This is an easy way to remind subscribers that your SMS messages are and personalized and prompt them to add to their digit count with a Pi Day purchase.
Or, of course, you could offer them 31.4% CashBack (the decimal is close enough).
March 17 - St. Patrick’s Day
Is your list wearing green today? Have subscribers prove it by sending in a pic. Or challenge your list with some St. Paddy's trivia. However you engage your SMS list today, take advantage of the opportunity to gamify your messaging, use fun copy, and dish out rewards. It's what Saint Patrick would have wanted* (*we have no way of knowing if this is what Saint Patrick would have wanted).
March 19 - March Madness
Lace 'em' up tight because this is an excellent chance to shoot your shot with a creative campaign flow. Ask your subscribers to pick their winners in a series of texts (It doesn't have to be basketball teams—you could pit your own products against one another, or classic movies, etc). Based on their answers, automate a branching SMS bracket until your subscribers have picked their winner! Setting up a campaign like this can be labor-intensive but well worth the user experience. Be sure to include some form of prize for the subscribers who participate.
March 19 - First Day of Spring
We don't know where in the world you're reading this, but we've started spotting some early blooms where we are. There are plenty of spring themes to riff on in your March copy: spring cleaning, new beginnings; take your pick:
March 22 - Goof Off Day
You can interpret this 'holiday' one of two ways. One, you can take it to heart and play hooky at work. If that's you, stop reading this blog and go goof off. Or, two, have some fun with your subscribers and break out your best jokes to honor the occasion. Here are some examples that made us chuckle last year:
March 31 - Easter
Postscript merchants always seem to bring out their strongest pun game around Easter, and we aren't complaining. Your SMS strategy could be as simple as wishing your list a Happy Easter or as extensive as setting up an interactive scavenger hunt on your website (see below). Either way, we're just hoppy you're texting.
Want access to more SMS ideas and examples to round out your March schedule? Be sure to check out our full-year 2024 SMS Marketing Calendar. It's chock-full of campaigns and strategies that you can tap into all year long.
That's a wrap on Q1. Happy texting!
