Best BFCM Ever: 3 Game-Changing Features For Cyber Week Success

This year (and every year), Postscript is laser-focused on making sure you crush your BFCM goals. After all, our mission is to make SMS the #1 revenue channel for ecommerce merchants. So, we’re bringing you three all-new features just in time for BFCM:

First, A brand new code-free, drag-and-drop popup editor that will be available to all Postscript customers at no additional cost. 

Next, We’ll give you a FIRST LOOK at our most recent Postscript AI development: Infinity Testing for Campaigns. 

Then, we’ll walk you through our freshly launched Enhanced Analytics, available across all of our product lines.

We'll even share some prime BFCM strategies curated by our experts and proprietary Postscript data.

And, as a bonus, we gave access to our BFCM video strategy sessions to all who registered. Have FOMO? You can still experience these courses here if you didn't make our live event.

Our best customers - that top 90th percentile—the ones who follow our strategy and really lock in on our best features—are performing almost 300% better than our average customer when looking at revenue driven per recipient –  and when it comes to email — our top SMS customers outperform that by over 700%

Acquisition is just the beginning of the subscriber lifecycle, but it shouldn’t be a one-and-done thing. The number of subscribers you have directly impacts how many customers you can engage with and, in turn, convert.

This is why we developed our patented Onsite Opt-in solution, and it's why we're announcing another game-changing list growth feature today.

Our Senior Director of Design, Bryan Lence, gives you a live look at our new Popup editor, a feature we believe will supercharge merchants' BFCM this year.

Postscript's new popup editor is available in customer accounts today, at no additional cost. This feature is still in open beta, and we’ll be adding to it consistently over the next several months.

Watch as Bryan builds a popup in real time using Postscript's new intuitive tools.

In case you missed it, we launched Postscript AI on July 24th and haven't stopped building on it since. For SMS Marketing, we launched Brand Center and AI Infinity Testing. For SMS Sales, we released Response Automation and Conversation Intelligence.

Today, we want to share some exciting updates for Brand Center and AI Infinity Testing.

Alex talks through some of the additional input fields and model enhancements we have made to Brand Center to give merchants even more control over how AI helps them test and scale their SMS revenue.

Today, we're announcing AI Infinity Testing for standard Campaigns.

Almost 90% of all SMS messages sent are through Campaigns, and they account for roughly 42% of all SMS revenue. We’ve seen AI Infinity Testing increase revenue for Cart Recovery Automations by an average of 20% … just imagine what’s possible with campaigns.

Enhanced Analytics is our new, expertly-vetted analytics experience that includes upgraded dashboards across SMS Marketing, CashBack, SMS Sales and Postscript AI.

We’ve thoughtfully crafted this new analytics experience in partnership with leading Shopify brands in order to deliver SMS-first views and meet the unique needs of merchants like you.

Allie Davidson, Manager of Postscript Plus, shares some exclusive Postscript data that points to clear and easy wins merchants can take advantage of this BFCM.

With so many new features, there are bound to be some questions. Alex, Bryan, and Allie field queries from the audience regarding Postscript's new features.

Now that we've launched more best-in-class SMS features, we want you to be able to use them to power your best BFCM ever. So, we've developed four short courses to help you maximize your SMS program in the coming months.

We dive deep into Conversational messaging, Automations, List Growth, and more and include clear guides to help you set these strategies up in your Postscript account!

If you attended our live event, you should have already received a link to these videos. If not, get started here!