Postscript Presents
Best-BFCM-Ever

The Strategy Sessions

Now that you’ve seen what our features can do—here’s exactly how to optimize your SMS strategy and achieve expert level status this Black Friday weekend.

We’ve tapped the top SMS experts in the industry (and they all happen to work at Postscript) to make sure you’re set for your highest revenue-earning BFCM yet.

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Episode 1

Acquisition Blueprint: How to See Explosive List Growth Before, During and After BFCM

Taught by Bryan Dickey, List Growth Strategist

Supercharge your subscriber list faster than you can say "add to cart” with our expert-level class led by our very own Professor Popup. In this course we’ll cover how to set a list growth goal, advanced ways to optimize your popup and how to glean incremental subscribers from your other owned channels.

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episode-1-trailer
Episode 2

Precision Playbook: Crafting Smarter Automations and Razor-Sharp Segments

Taught by Paul Shefelton, Senior Customer Success Manager

If you've never taken a deep dive into your existing automations and segments before a BFCM ever before, now’s the time to do it. This course covers  a list of automations that 10-figure brands run—some of which you’ve probably never thought of. We’ll also cover an advanced technique in segmentation tiers to find your most engaged audience ever.

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episode-2-trailer
Episode 3

Enter the Chat: How Conversational Unlocks Incremental Revenue

Taught by Simone Marisseau, Senior Customer Success Manager

Brands who are seeing the biggest growth in clicks and replies and revenue month over month are leaning into conversational messaging. If you're unconvinced that SMS and conversational aren’t a strategy for BFCM, you’ll learn how it’s actually the secret to zero-party data, deeper segmentation and more meaningful connections with customers.

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Episode 4

How to Keep Momentum in a Post BFCM World

Taught by Travis Yee, Senior Customer Success Manager

If you keep sending strong in December, our data shows that you can meet or even exceed your November revenue. Learn about the best ways to retarget subscribers that have yet to buy and re-engage them with compelling campaigns and targeted segments.

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Educators

Simone Marisseau

Simone Marisseau
Senior Customer Success Manager

Postscript
Travis Yee

Travis Yee
Customer Success Manager

Postscript
Paul Shefelton

Paul Shefelton
Senior Customer Success Manager

Postscript
Bryan Dickey

Bryan Dickey
List Growth Strategist

Postscript