What’s New in Postscript: March 2025 Product Updates

This month, we’re rolling out key updates designed to help you drive more opt-ins, gain deeper insights, and maximize revenue. From enhanced popup analytics to smarter Infinity Testing insights and tiered CashBack promotions, here’s everything new in Postscript.

Understanding how popups drive subscriber growth just got easier. Our revamped analytics dashboard now offers two ways to measure performance:

• Opted-in Subscriber View – Focus on opt-ins that have successfully become subscribers, giving you a more accurate view of actual SMS list growth.

• Submission View – See how many visitors attempt to sign up, even if they don’t complete the opt-in process. This helps you identify opportunities to optimize your popups and improve conversion rates.

Now available for all brands with access to Trends.

Personalized messaging starts with better data collection. Merchants can now capture text and date (MM/DD) custom properties directly in popups, making it easier to tailor SMS campaigns based on subscriber preferences.

Even better, our new popup editor automatically integrates with existing custom properties, so there’s no extra setup required. This means you can start leveraging richer customer data instantly—without additional work.

Now live for all brands using Postscript's new popup editor. Jump into the app to get started >

Compliance is essential for all brands using SMS, especially those in regulated industries. Postscript popups can now verify a shopper’s age before they opt into SMS or email, ensuring only eligible subscribers sign up.

Key details:

• Age verification happens before SMS or email collection, helping brands stay compliant.

• The date entered cannot be used for marketing—brands should use the “Date” custom property for that instead.

• This is not a website-wide age gate; it only applies to SMS and email opt-ins.

Now available upon request for SHAFT and SHAFT-adjacent brands.

With our latest Brand Center enhancement, you can now select contextual samples—like browse abandonment, abandoned cart, or campaign messages—and see exactly how your brand voice is reflected based on the settings you've configured in the Brand Center. At Postscript, we’re committed to delivering AI that drives revenue, delivers actionable insights, and stays true to your brand voice.

This update directly reflects that mission by ensuring AI-generated messages are consistently on-brand while being optimized for maximum impact in Infinity Testing and other AI products.

With this enhancement, you can:

• Choose from contextualized message samples (e.g., browse abandonment, campaigns, etc.)

• Instantly see how your brand voice is reflected in AI-generated content

• Fine-tune messaging by adjusting your Brand Center settings to match your tone

Now available for all brands with access to the Brand Center.

AI-generated messages can drive impressive results, but why do some perform better than others? Infinity Testing Insights now gives you a clear breakdown of key performance drivers, including:

• Playbook effectiveness analysis

• CTA performance breakdowns

• Tone and content analysis

• Side-by-side comparisons of high- vs. low-performing messages

• Actionable recommendations for optimization

These insights remove the guesswork, helping you fine-tune AI-driven messaging for even better engagement and revenue.

Now available for all brands using Infinity Testing for Automations and Campaigns.

We’ve made it easier to measure the impact of Infinity Testing at a glance. The updated dashboard now includes:

• New KPI formats and trend charts for clearer data visualization

• Incremental revenue rollup to quantify AI-driven growth

• Metrics for synthetic controls to improve benchmarking

• Deeper insights into iROAS, ROI, and AI fees for more informed decision-making

With a more intuitive view of AI performance, brands can confidently optimize their SMS strategy and maximize results.

Now live for all brands using Infinity Testing. Take a look in the app >

Incentivizing shoppers doesn’t always have to mean cutting into margins. With Tiered Promotions, brands can now reward customers with bigger incentives as they spend more—encouraging higher order values while keeping first-purchase profitability intact.

With this feature, you can:

• Incentivize larger purchases with increasing CashBack tiers

• Protect margins by shifting away from flat discounts

• Keep customers engaged with goal-driven rewards

Now available for brands using Fondue’s CashBack Bubble.

Not familiar with CashBack? Get in touch with our team -- we'd love to chat.

These new features are designed to help brands capture more subscribers, refine AI messaging, and drive higher-value purchases. Log in to Postscript to start putting them to work or-- if you're new here, request a demo.