Bre comes from a world of technical support and customer education that's led her to technical writing, customer marketing, and product marketing. When she's AFK, you can find Bre backpacking in the Rockies or throwing her club and kicking the ball off the tee in a friendly game of golf.
What’s New in Postscript: May 2025 Product Updates
Here’s what’s new this month at Postscript. We’ve made several improvements designed to help you grow your list, drive conversions, and build a stronger connection with your audience. Each update is designed to give you more control, flexibility, and confidence in your SMS marketing efforts.
Include Email Input as a Required Field in Popups
You can now set the email input in your popups as a required field. This ensures you’re capturing valuable email leads along with SMS, which is key to building a healthy and high-converting marketing list.
Better Control Over Popup Close Behavior
We’ve added the ability to configure whether your popups close when a visitor clicks outside of them. This prevents accidental closures, especially on mobile, so you can keep visitors engaged and increase opt-in rates.
ADA Compliance in Popups
Popups built from a template are now fully ADA-compliant by default. With built-in alt text validation, required input labels, and smart accessibility checks, it’s easier than ever to create inclusive, legally compliant popups.
Custom Letter and Line Spacing
Now you can adjust letter and line spacing directly in the popup editor. This gives you more control over your brand’s look and feel, helping you maintain a consistent and polished experience across your storefront.
Improved Email Input Validation
To help keep your email lists clean and deliverability high, we’ve improved our email input validation. Common typos like gmail.con instead of gmail.com are now flagged automatically, so you can build stronger and more reliable connections with your audience.
Undo and Redo in the Popup Editor
We’ve added undo and redo actions to the popup editor. This makes it easier to experiment and refine your popups without worrying about losing your progress.
Real-Time On-Site Preview
With real-time previews available on desktop and mobile (including QR code access for mobile testing), you can fine-tune every detail of your popup before making it live. This helps ensure a seamless and on-brand experience for every visitor.
Fondue CashBack in Shopper
With rising tariff-driven cost pressures, merchants are increasingly turning to CashBack as a way to protect margins while still driving sales. By integrating CashBack directly into Shopper—your brand’s shopping assistant for SMS—merchants can now unlock even more value from both tools.
Try These Updates in Postscript Today
These new features are designed to help brands capture more subscribers, refine AI messaging, and drive higher-value purchases. Log in to Postscript to start putting them to work or-- if you're new here, request a demo.