Bre comes from a world of technical support and customer education that's led her to technical writing, customer marketing, and product marketing. When she's AFK, you can find Bre backpacking in the Rockies or throwing her club and kicking the ball off the tee in a friendly game of golf.
What’s New in Postscript: February 2026 Product Updates
This month’s releases are all about helping brands drive more revenue with greater control, smarter acquisition tools, and more flexible promotions.
Here’s what’s new.
Protect Revenue When Deactivating Automations
When you deactivate an automation, you now choose what happens to subscribers currently in the flow. You can either remove them immediately or allow them to complete their journey before the flow fully shuts down.
This ensures you don’t lose conversions from subscribers mid-flow especially in longer sequences like winbacks or post-purchase journeys. If you allow subscribers to complete the flow, it enters a “Draining” state and automatically deactivates once all messages have been sent.
This is currently being rolled out to all shops.
Reduce Checkout Friction for Existing Subscribers
The checkout SMS opt-in field will no longer display for shoppers who are already subscribed (available for Shopify Plus shops).
By removing unnecessary fields at checkout, brands can deliver a cleaner buying experience and reduce friction at the most conversion-sensitive moment.
Now available to all merchants on Shopify Plus.
Introducing New Landing Pages (Closed Beta)
We’ve launched a new landing pages solution built with our popup editor giving brands a powerful, conversion-focused way to capture subscribers directly on mobile and desktop.
These pages include Onsite Opt-In, spin-to-win, quizzes, discount blocks, email capture, QR codes, and short links all within Postscript. Consent language is handled directly within the landing page experience, simplifying compliance and link sharing.
Currently available in closed beta.
Richer Product Context for Shopper using Metafields (Alpha)
Shopify brands often store valuable product information in metafields, from ingredients to subscription benefits. Now, Shopper automatically ingests, labels, and syncs relevant metafield data directly into Brand Center using AI.
The result: richer product context, more accurate messaging, and faster onboarding without manual setup. A new “Metafields” tab provides full visibility into what Shopper has ingested.
Currently rolling out to all brands using Shopper.
UTM-Based Popup Targeting
You can now target or exclude popups based on UTM parameters and the targeting persists throughout the site visitor's session.
This makes it easier to create traffic-source-specific experiences for paid social, influencer campaigns, and other acquisition channels, improving relevance and conversion performance.
Now available to all merchants on Postscript popups.
Advanced Discounting Across Postscript
Postscript now supports advanced Shopify discount types directly within automations, Shopper, popups, and landing pages.
Brands can create stackable discounts, Buy X Get Y promotions (including gift with purchase), and subscription offers with recurring cycle limits all without rebuilding promotions in Shopify or relying on workarounds.
This unlocks more sophisticated promotional strategies, increases flexibility, and helps drive higher AOV and subscription growth.
Rolling out in phases across automation flows and fully supported in Shopper, popups, and landing pages.
Postscript now integrates with Tie!
Automate SMS for every subscriber action, no cookies required. With this integration you can:
Turn in-store opt-ins into online SMS automation instantly. From keyword text to site browse, trigger the perfect flow without missing a beat.
Finally track SMS subscribers across mobile and desktop. Trigger SMS off of subscribers browse activity across different devices.
SMS automation that works when cookies don't.
Stay tuned for our product updates each month by signing up for our newsletter.