What’s New in Postscript: February 2025 Product Updates

This month, we’re bringing you highly requested updates designed to help you personalize your messaging, optimize performance, and drive more revenue. From enhanced popup targeting to smarter analytics, here’s everything new in Postscript this month.

Now, you can target popups based on whether a visitor is a new or existing customer. This allows for more relevant messaging and a better shopping experience. This feature works alongside subscriber status, enabling more precise segmentation and targeting strategies.

Jump into Popups >

We’ve combined Automation Analytics and Campaign Analytics into one unified dashboard in Trends, making it easier to track performance across all messages. With this update, you can:

• Filter by automations or campaigns separately and drill down by message type or campaign name.

• View total message impact across automations and campaigns in one place.

• Get clearer insights into your overall SMS performance.

Check it Out in Trends >

Tracking the impact of popups just got easier. Now, you can add UTM parameters to merchant URLs directly from popups in two ways:

• Static URL Redirects: Direct all shoppers to the same page with preset UTMs.

• Append UTM to Current URL: Reloads the same page with UTMs added—perfect for keeping shoppers on their journey while improving tracking.

Optimize Your Popup Tracking >

Our new popup editor now supports programmatic triggers, making it easier for merchants using integrations like Black Crow —or with custom trigger needs—to take full advantage of popup targeting.

What’s new:

• Rebuilt from legacy popups, now available in the new popup editor.

• Supports advanced targeting and integrations.

Explore Custom Triggers >

Merchants can now segment subscribers based on Shopify Collections, making it easier to engage shoppers who have:

• Viewed items

• Added items to cart

• Purchased

• Started checkout

Previously, merchants had to manually add each product to a segment—this update saves time and enhances targeting for inventory management, promotions, and seasonal launches.

Start Segmenting Smarter >

These updates are live now in your Postscript account. Try them out today to improve targeting, track performance, and create a better experience for your customers.

Explore these new features in your Postscript account or book a demo.