September was jam-packed with releases. In case you missed it, we released the tools and strategies you need to make this year your best BFCM ever. Check out the recap here.

In addition to releasing a brand new popup editor, enhanced analytics, and AI Infinity Testing for Campaigns, we also released:

• Optimized A/B Splits,

• A new, easy way to submit and manage SMS list uploads,

• And we now pass even more Postscript data to Klaviyo.

Let's dive in!

With Optimized A/B Splits, marketers can confidently test different messaging strategies and easily see the winner to make more informed decisions in the future.

Marketers have the freedom to choose the winning metric, set the duration of the test, and can rest easy knowing that subscribers will automatically receive the most effective messaging. Optimized A/B Splits is available for both campaign flows and automation flows.

Optimize A/B Splits is currently in beta, reach out your CSM or our Support team to get it activated.

Merchants can now easily manage and track list upload requests all in one place. Within the Postscript app, under Shop Settings, merchants have enhanced visibility to monitor the progress of their list uploads. The Subscriber List Upload tab also stores previously uploaded lists, giving brands centralized, convenient access to historical data whenever they need it.

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Postscript now makes it easier for merchants using Klaviyo to segment subscribers based on the Postscript popup they opted in from.

We've introduced two new identifiers—PS-Popup-ID and PS-Popup-Name—which will automatically be pushed to Klaviyo as Profile Properties. This allows merchants to forward all SMS subscribers to a primary SMS list in Klaviyo and segment subscribers by popup name or ID. This update is available now to all merchants.

And that's a wrap! Stay tuned for our product updates each month by signing up for our newsletter.