What’s New in Postscript: July 2024 Product Updates
Postscript AI entered the chat on July 24th. In case you missed it, we've got a detailed recap here and lite recap here 👇
Brand Center
Brand Center allows you to train the AI models on your unique brand voice and review AI-generated copy examples to make sure they are on-brand.
AI Infinity Testing
AI Infinity Testing combines predictive analytics and generative AI technology to generate and test thousands of on-brand message variants that evolve over time.
Conversational Intelligence
Available on SMS Sales, brands can now turn tens of thousands of customer conversations into valuable insights for marketing and CX.
Response Automation
Available on SMS Sales, response automation helps SMS Sales Associates work smarter and faster to close sales and personalize each customer interaction.
In addition to Postscript AI, our product and partnerships teams have been busy at work enhancing our popups, coupons, and developing new integration partnerships.
Get better insights into your discount strategy with coupon prefixes
Brands can now append a specific prefix to discount codes when coupon codes are generated. The discount prefix is optional and supports a maximum of 15 alphanumeric characters [A-Z] [0-1]. Prefixes are now available anywhere you can add coupons (popup welcome message, keyword replies, automation flows, etc.).
By appending prefixes on coupon codes, brands can easily track and attribute the source of Postscript-generated discount codes when an order is placed. Discount prefixes help marketers understand how customers use discounts in order to improve discount strategies and make more informed decisions.
Additional geo-targeting options are now available in Popups
Continue fine-tuning your popup targeting with our latest additions of the following geolocations:
All outside US & Canada
United Kingdom
Australia
New Zealand
Australia & New Zealand
Use SMS flows to automate responses to customer reviews with our new Shopper Approved Integration
Automatically send a text to thank customers for their positive rating, or ask those who left a negative review if they would like help with their recent order. Our integration also allows you to use segments so you can create more targeted SMS campaigns.
Contact, Engage, and Educate your influencers via text
Seamlessly sync your Superfiliate program data with Postscript in targeted SMS campaigns and automated workflows. Then use that information to create detailed customer segments and more powerful automation triggers.
And that's a wrap! Stay tuned for our product updates each month by signing up for our newsletter.
