What’s New in Postscript: August 2023 Product Updates
August 25, 2023
Reading Time: 2 minutes
*Googles how many days ‘til Black Friday* YALL! There are only 91 days until Cyber Weekend begins. 🤯
It’s almost our favorite time of year here at Postscript!! All year long, we’ve been getting ready for Cyber Weekend and kickin’ it into overdrive to bring you new products (like, SMS Sales and CashBack), new strategies, and new features so you can continue to make SMS your #1 revenue channel.
Without further ado, let’s dive into August’s product updates!
Employ targeted popups to convert site visitors outside of the United States into SMS subscribers.
Dial in your acquisition and messaging strategy when you leverage our newest popup enhancements that target site visitors outside of the United States. By creating a unique journey for subscribers based on their location, you can be sure to serve up an SMS experience that’s relevant and personalized to your subscribers.
We just made our popups even more compliant.
Postscript takes a product-led approach to compliance ensuring brands have the tools needed to execute a successful and compliant SMS program– built right into our app.
You can now add an additional tagline to your popup’s call-to-action button. By adding the ability to showcase more text on the submit button, you can make it clearer to site visitors that they are signing up for your SMS program ultimately ensuring you are growing a healthy and compliant subscriber list.
Jump into the app to get started.
Drill into mobile and desktop popup data from the Subscriber Analytics tab.
You can now get a granular view into your desktop and mobile popup analytics when you navigate to the Subscriber Analytics tab from your Postscript dashboard. This enhancement allows you to see a listed view of popups–and their corresponding analytics– below an expanded Desktop Popup or Mobile Popup view.
The ability to view mobile and desktop popup data in the Subscriber Analytics tab is rolling out to 100% of our merchants over the coming weeks. If you’d like to opt into this feature early, contact our Support team or your Customer Success Manager.
Integrate HiTide with Postscript to convert Instagram followers into SMS subscribers.
HiTide, formally HiBeam, is a direct message (DM) automation platform that helps brands convert Instagram followers into SMS subscribers. With plug-and-play Instagram engagement post templates and DM sequences, HiTide helps you effortlessly acquire new SMS subscribers, reactivate past subscribers, and win lifelong customers.
With our HiTide integration, you can run Instagram-native giveaway, early access, restock, and drop campaigns that result in fast, conversational Postscript subscriber growth. Get started with HiTide by requesting a demo with their team or you can learn more about our integration here.
Customer Marketing Specialist
Bre comes from a world of technical support and customer education that's led her to technical writing and customer marketing. When she's AFK, you can find Bre backpacking in the Rockies or throwing her club and kicking the ball off the tee in a friendly game of golf.