What’s New in Postscript: February 2024 Product Updates
Oh hey there, Marketer! How'd February fare for you? We hope you got to enjoy some warm weather, delicious bites during the big game, and have been spreadin' the love all month long.
Speaking of spreading the love-- let’s get into your February Product Updates.
New custom popup triggers
Developers, integration partners, and merchants can create their own custom trigger for popups in order to exercise more creative control and to prompt a popup at a specified time in the customer journey.
When designing a popup, you can now create and copy custom code to a shop’s website code so that popup triggers wherever or however you'd like (e.g., button in footer, CTA on website).
Postscript now emits generic popup events
As soon as a phone number or email step is submitted in a Postscript popup, metadata related to the phone or email is available for brands to hook into and use as needed!
Leverage this data in your email service provider's platform, trigger custom events like personalized advertisements or Zapier events, or use metadata real-time to track shoppers on your site.
Announcing our latest integration partner: Viddy!
With our new Viddy integration, you can quickly create high-converting & personalized video landing pages specifically for SMS to drive more revenue for your brands.
