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Brands are making the switch from coupons to CashBack

With CashBack, you can offer bigger incentives that boost list growth and conversion rates, all without taking the same financial hit as traditional coupon codes.

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A discount alternative that’s a win-win for brands and shoppers

True Classic

Coupon codes are just not cutting it anymore

You’re already giving away a lot of money in discounts. Your coupons are getting leaked to discount sites. And shoppers are just not as excited about 10% off as they used to be.

Switch to CashBack and see the immediate impact to your bottom line

With CashBack, shoppers choose to redeem the discount after purchase as cash or as a gift card to your store, driving repeat purchases. And since CashBack is more profitable than coupon codes, you can afford to offer bigger incentives that drive higher results.

True Classic White

True Classic grew profit margins by 4.6% with CashBack

Like most clothing brands, True Classic operates with slim profit margins. Their team is hyper-focused on optimizing profit and loss above all else. Once Ben Yahalom, President of True Classic, realized discount codes may be doing more harm than good, he set out to find a new solution.


Increase in Welcome Series Revenue


Lift in email and SMS sign-ups


Boost in profit margins

Ben Yahalom

Ben Yahalom, President of True Classic

True Classic

“We learned that consumers love CashBack offers and that we end up with a more profitable income statement as a result. It was such a win-win for us.”


Obvi sees 25% higher conversion rate using CashBack

Supplements brand Obvi ran an A/B test to see how CashBack could improve their profitability and conversion rates. The results were undeniable.


Top line revenue saved for every $100k in sales


Increase in Conversion Rate for Subscribers who opt in via CashBack popup


Increase on opt-in rate for CashBack popup


Increase in Customer LTV for customers who claimed Obvi gift cards

Ash Melwani

Ash Melwani, Co-Founder and CMO


“We went from offering 15% discount to 25%-30% CashBack. As a customer, you feel like you’re getting more value out of it. When it comes to the backend and financial side, you’re giving so much value but you’re really adding back to the bottom line substantially. It’s very rare to see a win win on both [the merchant and customer] sides.”

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Lumin increased welcome series revenue by 74% with CashBack

Skincare brand Lumin was looking for a more enticing welcome offer than the usual 10% off they were running to boost revenue. But they didn’t want to break the bank on discounts.


Increase in Welcome Series Revenue


Lift in SMS sign-ups


Increase in AOV

Dylan Chou

Dylan Chou, General Manager of DTC Business at Pangaea, Lumin’s parent company


“Once we finished the test, it was very easy to go 100%. It was just a few minutes of work and we were able to implement the CashBack program.”

Ready to put CashBack to the test?

Fill out the form to get in touch with our team, and they’ll show you everything our CashBack solution has to offer—and how easy it is to start with a risk-free trial.