June 15, 2022
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It’s a big day for us at Postscript! We’ve raised $65M in Series C funding. Dick Costolo’s venture firm 01 Advisors led the round, with participation from Twilio Ventures, Expanding Capital, m]x[v Capital, and existing investors at Greylock, Accomplice, Elephant, and OpenView.
When we first started working on Postscript in 2019, text was still a relatively novel way for brands to communicate with customers. In the very next year, SMS marketing was up 400%. The pandemic forced brands to accelerate their marketing strategies and find new ways to reach consumers in their homes. SMS was at the forefront of this, and today represents the single fastest-growing marketing channel.
With this shift came an exponential growth in the business. We now work with over 8,000 brands on Shopify—a base that has more than doubled since this time last year—including Brooklinen, Homesick, Native, Spikeball, and Kopari. On average, our customers see a 25X return on their investment when they work with us, with some of the lowest unsubscribe rates and highest engagement rates in the industry.
More importantly, customers are happy. We have over 1,700 five-star ratings in the Shopify app store today, and we were named a category leader by reviews site G2. If you have a Shopify business and want to see how Postscript could work for you, start a free trial today.
So what’s next for us? We believe that the future of SMS marketing is not just about sending mass advertisements to customers. It’s about texting with them. It’s about customization. It’s about interactivity. It’s about optimizing your strategy—from copy to timing. As we progress on our journey, we plan to:
Release one-of-a-kind features that empower brands to engage with their customers in new ways, while reducing the friction involved in making a purchase.
Empower brands to take the right action at the right time, so that they can deliver amazing experiences that resonate with consumers.
Develop and share best practices for SMS marketing as it continues to evolve and we learn more, given the space is still new and is changing fast.
This is just the beginning for us. While it has the potential to be a massive revenue driver for brands, text is still the greatest untapped channel for a vast majority of companies, and we want to change that—so stay tuned to see what comes next!
Co-founder and President
Alex Beller is the Co-founder and President of Postscript.