How does the Postscript and Triple Whale integration work?
Set up your UTM tracking link within Postscript
All links used in Postscript’s legacy Campaigns, Automations, and Flows will contain the UTM
Check Triple Whale and the data that is attributed to the SMS channel
Applications and Use Cases:
1. Data tracking: Being able to track purchases and clicks that result from your SMS campaigns and automations, so that you can see their performance and compare it against other channels all within Triple Whale.
2. Streamline your attribution: Understanding how your SMS marketing impacts the customer journey, i.e. when is the point of conversion.