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2024 SMS Bechmarks Hero

The proof is in the data:

Use these insights to create better SMS marketing campaigns in 2024. Below you’ll find the aggregate data from thousands of ecommerce stores using SMS, so you can see how your brand’s SMS marketing strategy stacks up. We’ve also included actionable takeaways to help you get the most out of this report.

Food & Bev

Food & Drink

This section is for all purveyors of coffee, snacks, and meal prep products. Has your strategy earned you a chef’s kiss?

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SLTV + ARMR Benchmarks

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Overall Message Benchmarks

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Key Takeaways

  • Do not sleep on your ‘back in stock’ notifications being turned on for SMS. Not only do we see incredibly high CTR performance, but it remains one of the top EPM opportunities too.

  • Keyword Opt-in continues to perform as a top message type both for CTR and EPM. If you don’t have a customized Keyword to acquire subscribers yet—create one ASAP. Consider a custom one for a specific product category, i.e. “Snacks” and deliver a specific Welcome Series depending on the Keyword to see even better EPM performance.

Benchmarks Methodology: Eligible Shops are those that installed 90 days prior to Black Friday (2023-11-25) and spent at least $300 on Postscript Marketing in Q4 2023. • SLTV + ARMR Benchmarks are averages at a merchant level across 2023, to account for seasonality. • CTR’s are calculated based only on sent messages that included a link. • A score is measured by dividing first time orders New Subscribers L30 / First Time Orders L30.