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2024 SMS Bechmarks Hero

The proof is in the data:

Use these insights to create better SMS marketing campaigns in 2024. Below you’ll find the aggregate data from thousands of ecommerce stores using SMS, so you can see how your brand’s SMS marketing strategy stacks up. We’ve also included actionable takeaways to help you get the most out of this report.


Fashion & Apparel

From streetwear to swim trunks and evening gowns to athleisure, apparel brands should try these SMS benchmarks on for size.

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SLTV + ARMR Benchmarks

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Overall Message Benchmarks

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Key Takeaways

  • Fashion and apparel brands saw exceptionally strong performance with Campaigns and Post-Purchase automations compared to other industries. Be sure to optimize these messages even further by creating iterations that target specific segments of subscribers—based on products purchased or amount spent, for example.

  • Leverage Keyword Opt-in to target specific customer segments to increase an already high EPM and target Keywords based on apparel preferences (casual, dressy, etc) and deliver highly personalized Welcome Series from there.

Benchmarks Methodology: Eligible Shops are those that installed 90 days prior to Black Friday (2023-11-25) and spent at least $300 on Postscript Marketing in Q4 2023. • SLTV + ARMR Benchmarks are averages at a merchant level across 2023, to account for seasonality. • CTR’s are calculated based only on sent messages that included a link. • A score is measured by dividing first time orders New Subscribers L30 / First Time Orders L30.