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2024 SMS Bechmarks Hero

The proof is in the data:

Use these insights to create better SMS marketing campaigns in 2024. Below you’ll find the aggregate data from thousands of ecommerce stores using SMS, so you can see how your brand’s SMS marketing strategy stacks up. We’ve also included actionable takeaways to help you get the most out of this report.

Beauty & Cosmetics

Beauty & Cosmetics

We love a good GRWM. If your beauty brand’s SMS strategy could use a glow up, start here.

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SLTV + ARMR Benchmarks

Table Beauty SLTV + ARMR Benchmarks DesktopTable Beauty SLTV + ARMR Benchmarks Desktop

Overall Message Benchmarks

Table Beauty Overall Message Benchmarks DesktopTable Beauty Overall Message Benchmarks Desktop

Key Takeaways

  • Don’t depend on only email for sending ‘back in stock’ notifications, as this SMS automation performs incredibly well for the beauty industry. Not only does it drive new SMS signups, but it is high-converting too.

  • We’re seeing more beauty brands use the Post Purchase automation to collect user-generated content via incoming MMS. It’s a great way to engage with subscribers after they’ve made a purchase and collect visual, social proof.

Benchmarks Methodology: Eligible Shops are those that installed 90 days prior to Black Friday (2023-11-25) and spent at least $300 on Postscript Marketing in Q4 2023. • SLTV + ARMR Benchmarks are averages at a merchant level across 2023, to account for seasonality. • CTR’s are calculated based only on sent messages that included a link. • A score is measured by dividing first time orders New Subscribers L30 / First Time Orders L30.