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Sync loyalty events to trigger personalized SMS campaigns

The Yotpo & Postscript integration seamlessly syncs deep loyalty data into your SMS marketing engine to drive high-converting, personalized experiences. By triggering timely automated texts based on points balances, rewards availability, and VIP tiers, brands can engage their highest-value customers with hyper-relevant offers that maximize retention and ROI.
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How does the Postscript and Yotpo integration work?

Integration screenshot

1. Authenticate with API keys

Authorize the secure connection by pasting your Postscript API key directly into your Yotpo Loyalty dashboard.

2. Sync customer properties

Automatically push live loyalty data—including points, VIP tiers, and referral links—directly into subscriber profiles.

3. Drive hyper-personalized revenue

Build highly targeted segments and trigger automated SMS flows using dynamic loyalty merge tags.

Applications and Use Cases:

  • Segment customers: Enrich customer data with loyalty attributes for advanced segmentation (e.g. point balance, VIP tier name) and create a more personalized messaging which boosts engagement.

  • Trigger loyalty messages:Trigger SMS communications based on loyalty events such as referral made, VIP tier achieved, redemption made, and more

  • Personalize communications: Include customer-level loyalty data in SMS communications to create a more personalized interaction that boosts engagement.