How does the Postscript and Novel Wallets integration work?
Get your branded wallet passes and share them via SMS
Incorporate the wallet passes in different engagement automations
Segment your customers based on who didn't download the pass
Applications and Use Cases:
1. Engage your customers with your brand by downloading their wallet passes to their phones.
2. Segment your list and send unique campaigns based on whether they downloaded the pass or not.
3. Drive repeat purchases through post-purchase wallet pass install offers.