Set your UTM parameters in your Postscript admin
All links used in Postscript’s legacy Campaigns, Automations, and Flows will contain the UTM
Compare your SMS attribution vs your other marketing sources in Northbeam
Applications and Use Cases:
1. Data tracking: Being able to track purchases and clicks that result from your SMS campaigns and automations, so that you can see their performance and compare it against other channels all within Northbeam.
2. Streamline your attribution: Understanding how your SMS marketing impacts the customer journey, i.e. when is the point of conversion.