How does the Postscript and Littledata integration work?
In your Postscript admin, set up consistent UTM parameters to work with Littledata
All links used in Postscript’s legacy Campaigns, Automations, and Flows will contain the UTM
Check Google Analytics to see the data that is attributed to SMS.
Applications and Use Cases:
1. Marketing attribution: Littledata’s app magically stitches sessions together so you can understand performance and build better audiences in Facebook Ads, Google Ads, and more.
2. Streamline your attribution: Understanding how SMS attributes vs other marketing channels.