![](http://images.ctfassets.net/mpv16aisnpdx/7hFy4tGcZPVewerpaRskSH/90d9a6f020179657b3891fdcba0ffe6f/Data___Analytics.png)
How does the Postscript and Littledata integration work?
![Integration screenshot](http://images.ctfassets.net/mpv16aisnpdx/QrjC5iVielEmTJPo02lF7/fed3643231bf316e19aef5ffe49194c2/Screen_Shot_2022-08-30_at_3.07.29_PM.png)
Step 1
In your Postscript admin, set up consistent UTM parameters to work with Littledata
Step 2
All links used in Postscript’s legacy Campaigns, Automations, and Flows will contain the UTM
Step 3
Check Google Analytics to see the data that is attributed to SMS.
Applications and Use Cases:
Marketing attribution: Littledata’s app magically stitches sessions together so you can understand performance and build better audiences in Facebook Ads, Google Ads, and more.
Streamline your attribution: Understanding how SMS attributes vs other marketing channels.