Send your SMS attribution directly to Google Analytics

How does the Postscript and Littledata integration work?

Integration screenshot

Step 1

In your Postscript admin, set up consistent UTM parameters to work with Littledata

Step 2

All links used in Postscript’s legacy Campaigns, Automations, and Flows will contain the UTM

Step 3

Check Google Analytics to see the data that is attributed to SMS.

Applications and Use Cases:

  1. Marketing attribution: Littledata’s app magically stitches sessions together so you can understand performance and build better audiences in Facebook Ads, Google Ads, and more.

  2. Streamline your attribution: Understanding how SMS attributes vs other marketing channels.