How Postscript’s SMS Expertise and AI Innovation Drive Growth for Portland Leather Goods
Upgrading From All-in-One to Best-in-Class
SMS marketing wasn’t just another channel—it was love at first send. When Matt Fey, their digital marketing lead, launched their SMS program in early 2021, he knew that choosing the right partner would be critical to scaling their success.
After initially working with another SMS provider, Portland Leather realized they needed more than just an all-in-one platform—they needed a true SMS partner. While their previous provider offered basic SMS functionality, it lacked the innovation, strategic support, and adaptability they were looking for.
Matt evaluated other SMS providers and ultimately selected Postscript—not just for its product capabilities, but for its laser focus on SMS and commitment to best-in-class service.
"Postscript is exceptional," Matt said. "The agility to make changes on the fly—not just for our account, but across the entire platform—is huge. It shows that as a brand, you're being listened to, and I find that really fantastic."
With Postscript’s laser focus on SMS, customer-first approach, and commitment to constant innovation, Portland Leather made the switch—and never looked back.
"You guys are the masters of SMS," Matt added. "Staying focused on this one area is what makes Postscript so efficient. You’re not trying to do everything, you're just focused on innovating in SMS."
The Challenge: A Channel that Could Keep Up
While Portland Leather’s email and direct mail efforts were steady, they needed a channel that would match the energy of their brand, product, and promotions; a channel that could deliver quick, impactful messages while remaining personal enough to build trust and rapport with customers. SMS checked all of those boxes.
But Portland Leather was determined to optimize that channel to its proverbial ceiling. They wanted advanced AI tools, best-in-class strategy, and SMS experts to inform the channel to leave no opportunities unturned. What Portland Leather needed wasn’t just a platform, but a partner that could deliver cutting-edge innovation and adapt to their evolving business needs.
The Solution: Innovation Without Distraction
"What I love is that you guys are innovating within SMS—not getting distracted by things that have nothing to do with SMS," Matt said. "You don’t live in the ‘master of nothing’ world."
Rather than working with an all-in-one platform, Portland Leather prioritized a best-in-class SMS provider—and that decision paid off. Today, Portland Leather’s SMS program is a significant revenue driver, with engagement metrics that far exceed industry norms. More than 50% of their list is considered recently active, viewing products or clicking their SMS links L30— a testament to the health of their program and the strength of their engaging campaigns.
AI-Powered Optimization
Postscript’s AI Infinity Testing helped Portland Leather optimize automations at scale. Infinity Testing combines predictive analytics and generative AI technology to generate and test thousands of on-brand message variants that evolve over time. Their results include:
For Portland Leather, they had AI working in the background to continuously refine messaging and saw a major uplift in engagement and revenue—without adding extra work for their team
Expanding Revenue with SMS Sales
Beyond Infinity Testing, Portland Leather also leveraged Postscript’s SMS Sales to drive high-intent conversions. SMS Sales layers a sales motion on top of your marketing funnel where agents trained on your brand have in-depth conversations with customers to handle objections and drive more conversions.
Portland Leather found SMS Sales particularly valuable for high-intent, targeted campaigns, allowing them to capture more revenue from engaged shoppers.
The onboarding experience was also a key highlight for Matt and his team. With a structured 90-day warm-up period and hands-on collaboration, they were able to fine-tune messaging, optimize timing, and ensure efficiency.
"We worked hand in hand with Postscript for those first 90 days—adjusting flows, refining timing, and making sure we weren’t just sending more messages, but sending the right ones. Now, it runs in the background like the Infinity Tests," Matt said.
"Postscript’s reps aren’t just account managers—they’re strategists," Matt said. "They help us experiment, move the needle, and get more from our SMS channel.”
Matt Fey
Marketing Director
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