Luxor Linens sees high ROI from SMS marketing

Luxor Linens is a leading home textiles provider of luxury bedding sets and bath pieces.

Luxor Linens sees high ROI from SMS marketing
case-study luxor

Increasing retention with SMS

When Luxor Linens came to Postscript, they were frustrated by low mobile conversion rates and customer retention. They were struggling to reach their customers. One month later, Luxor has dramatically increased both retention and mobile revenue. They're running out of ways to praise Postscript!

Solution and results

Utilizing Postscript to send both SMS automations — welcome series, abandoned carts, shipping notifications, etc. — and targeted campaigns (new product launches and promotions) has substantially increased mobile sales and conversion rates.


Revenue in 30 days from just 2,000 subscribers


Earnings per message on abandoned cart automation


Overall ROI of their SMS program

Michael Nusinkis

Michael Nusinkis


Luxor Linens

“This is a great marketing platform and on a customer basis, it can definitely be a better converter than e-mail. Superfast customer service and more than once the quality control has saved us. We definitely recommend Postscript.”

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