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What’s New in Postscript: June 2026 Product Updates
June brought a wave of updates across acquisition, testing, and analytics to give brands more control over how they build and test popups, and sharper visibility into what's driving list growth and revenue.
Ask Shopper
Shopper chats with your customers all day, every day. Ask Shopper gives you a direct line into what they're saying. Type any question about subscriber conversations and get back a structured breakdown of themes, patterns, and the specific conversations behind every insight. Results are easily shareable by link.
Figma 6723:2919 — Ask Shopper UI mockup for /releases feed
Available for brands using Shopper. To get started, contact your Customer Success Manager.
Save targeting rules once, apply them to any popup
Saved Targeting Profiles let you bundle your device, page, location, and UTM rules into a named profile and apply it to any popup. When a profile changes, every popup linked to it updates automatically. You can add, edit, or remove Targeting Profiles under Acquisition > Targeting Profiles.
Available for all brands now. Get started in Targeting Profiles >
Test your whole popup strategy, not just individual popups
Brands can now test one group of popups against another group, making it possible to answer questions like: Does adding a new trigger type to your existing popup set actually lift opt-ins? Should you run 10 collection-specific popups or consolidate to two?
Site visitors are randomly assigned to a group when they land on your site and see the popups within that group according to normal targeting criteria. Results combine mobile and desktop automatically and show in the Results section of the A/B Test tab.
Available for all brands now. Take a look in popups >
More control in the popup and landing page editors
Three updates we heard brands ask for, all live and available now:
Pixel tracking on landing pages: Connect Meta, TikTok, and Google (GA4 + Google Ads) pixels directly from a new Tracking tab within the landing page editor. No dev work or manual coding required.
Block cloning across steps: Copy any block to another step in your popup flow without rebuilding it.
Richer partial popup backgrounds: Full overlay styling for partial popups. Set color and opacity, drop in a background image, or build a gradient to keep popups on-brand.
Find your best send times
Brands now can see how send time affects various metrics. The Campaign Send Time dashboard shows you how your campaign performance breaks down by day and time, based on your own sending history. View click rate, revenue per message, order conversion by send time and day.
Find it under Data & Insights → Messages → Campaign Send Times.
See where your popup subscribers are coming from
The new Popup Traffic Sources dashboard shows subscriber volume by UTM source over time, along with opt-in rate, conversion rate, revenue per sub, and attributed revenue broken down by both traffic source and individual popup.
Brands can filter by any UTM parameter (source, medium, campaign, content, term) or by first page visited, making it easier to see things like: whether your Google traffic converts better than your Facebook traffic, or whether a specific landing page is pulling in subscribers who actually buy.
Find it under Data & Insights → Popups → Popup Traffic Sources.
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