February 21, 2022
Reading Time: 4 minutes
We love a cozy winter, but we are so ready for springtime—and we’re betting your subscribers are, too. March is the month we transition from snow to sun, but that’s not the only reason to get excited. This month is also jam-packed with awesome events and holidays to put a little “spring” in your SMS campaign calendar step.
Here are eight great texts to send in March:
1. Women’s History Month/International Women’s Day
March is Women’s History Month—a time for folks around the country to observe, appreciate, and celebrate the vital role of women in American history. And with International Women’s Day falling on March 8, this month presents a perfect opportunity for woman store owners and founders to share their stories.
If you’re one of them, consider sending a message introducing yourself and the history of your company—or simply celebrate your women subscribers by offering a special discount. And if you don’t have a personalized message in any current automations, consider repurposing that message for your welcome series, post-purchase, or winback flows so you can share your story with customers all year long!
Or, turn the spotlight on women employees or women-curated product collections. Check out this example from women’s fashion brand By Egreis:
2. Mardi Gras
Is there any better opportunity to run a flash sale than on Mardi Gras?
All jokes aside, this colorful holiday offers tons of creative messaging opportunities. Here are few fun campaign ideas:
Ask subscribers to reply with the keyword KINGCAKE to be entered in a drawing for a free gift card.
Send out a request for subscribers’ wildest Mardi Gras tales. Craziest story earns a free gift or an exclusive promo code!
Let customers reply using a color keyword (e.g., BLUE, PURPLE, GREEN, or YELLOW) to represent which beads they’re tossing your way. Set up playful responses for each that perhaps include a limited-time promotion.
Or, you could show off NOLA-inspired products you offer—like the owner of apparel and accessories brand God Ain’t Petty But I Am did with this personal message:
She then sent this follow-up on Fat Tuesday:
3. March Madness
The biggest month in college basketball is also a big opportunity for brands to flex their interactive messaging muscle. As people across the country fill out their brackets and make their Sweet Sixteen, Elite Eight, and Final Four picks, you can follow in step with “brackets” for your most popular products—asking subscribers to select their favorite for each round (by replying with one of two keywords). The last product standing gets a special discount offer!
4. Pi Day
Whether you’re a math nerd or a pastry aficionado, March 14—a.k.a. 3.14—is a fun occasion to celebrate. Food brands can play up pie-related goods or share their favorite recipes like Outer Aisle did with this pizza-inspired MMS campaign:
Other options include running a Pi-themed sale (e.g., 31.4% off) or promo code (e.g., PI, INFINITE, or MATH).
5. St. Patrick’s Day
It’s the luckiest day of the year—and also a favorite among SMS marketers! Why? Because there are so many ways to get creative with this Irish-inspired holiday.
Bones Coffee used it to promote an Irish-themed product:
Dr. Squatch got clever with their copy. We can’t help but read this message in our best Irish accent:
Inno Supps leveled up their emoji game and offered a themed discount code:
Riffraff created an entire St. Patrick’s Day collection for the occasion:
Whimsy + Wellness embraced the “gold at the end of the rainbow” theme for their St. Paddy’s Day sale event:
6. Daylight Saving Time
It’s time to spring forward! Send a quick reminder to your subscribers so they don’t forget to set their clocks on Sunday, March 13, 2022.
You could even offer subscribers a little pick-me-up discount to help them deal with losing an hour of sleep—like Super Coffee did with this campaign:
NuSkool took a more celebratory tone with a sunshine-inspired offer:
7. First Day of Spring
On March 20, we officially bid adieu to the long, cold winter and welcome in the warmer, longer days of spring. As the first flowers of the season begin to bloom, it’s also a popular time for people to clear out the old and usher in the new. So, natural body care brand Native sent this campaign encouraging subscribers to toss old bathroom products and replenish them with all-new goods:
High Fashion Home also embraced the “refresh” angle with this simple SMS message:
You could also celebrate the changing seasons with a sale—like Harper Wilde did here:
Of course, spring means different things depending on where you live. Use this as an opportunity to further segment customers. Try sending an image of a map featuring different keywords across different regions and asking subscribers to reply with the one that best represents them. For example, it might say WINTER4EVER over New England or ALWAYSSPRING over Northern California. You’ll be able to bucket subscribers by region and send more timely, seasonal campaigns going forward (because no one in Boston wants to be served a new swimsuit launch during a snowstorm).
8. The Oscars
This year’s Oscars will take place on the last Sunday in March. As the world watches Hollywood’s most star-studded evening, send a campaign highlighting your best products—the ones deserving of their own awards! Here’s a fun example from sparkling water brand Ugly Drinks:
Or, create an interactive red carpet and ask subscribers to weigh in on looks/products/new styles for a launch during the event.
As we roll into spring, there’s no shortage of excellent reasons to engage your list. Need a refresher on creating campaigns in Postscript? Check out these how-to articles or hit us up using the chat icon at the bottom of the page.
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Senior Content Marketing Manager
Brooke Andrus is a Senior Content Marketing Manager at Postscript. A journalist by trade, Brooke now uses her nose for news to keep ecommerce merchants informed on industry trends and business best practices.