What’s Changing in Oregon And How Postscript Is Solving For It
Starting January 1st, 2026, Oregon’s House Bill 3865 (House Bill 3865) adds new SMS rules that will impact how ecommerce brands message subscribers in the state.
These updates are in addition to federal TCPA regulations and industry standards required by the wireless carriers, but thanks to successful advocacy efforts by Postscript and the Ecommerce Innovation Alliance (EIA), the final version of the bill is far more practical for ecommerce brands. Here’s what’s changing and how Postscript is already solving for it.
What’s Changing in Oregon
Longer quiet hours for Oregon subscribers. Quiet hours begin at 8 pm in the recipient’s local timezone and end at 8 am in the recipient's local timezone.
Limit of 3 solicitations within 24 hours except to those consumers who have an established business relationship. You cannot send more than 3 solicitations within 24 hours except to subscribers who have completed a purchase from your brand within the past 18 months.
The 3 message limitation does not apply when responding to a subscriber who has texted your brand seeking additional information regarding a product or service.
How Postscript Is Solving for These Changes
Brands are not required to take action. Postscript takes a product-led approach to compliance meaning we continuously work to provide tools that make it easier for brands to maintain compliance with changing laws and regulations.
As such, we automatically screen subscribers by phone area code to identify Oregon residents and prevent messages from sending during Oregon’s quiet hours (8 pm–8 am in the subscriber’s local timezone).
Flows and legacy automations triggered during quiet hours will be delivered when waking hours resume. Opt-in and opt-out messages will continue to send immediately.
Your Partner in Compliance
At Postscript and the EIA, we believe in common-sense regulations that protect consumers while supporting the growth of ecommerce brands.
Our work with the EIA on Oregon’s HB 3865 is a powerful example. Together, we successfully pushed for a critical clarification: these requirements apply only to subscribers with Oregon area codes. Without this change, the original bill would have required identifying any subscriber physically located in Oregon, a heavy burden for brands.
If you have questions about Oregon’s new regulations or SMS compliance more broadly, get in touch with our team.
