13+ SMS & MMS Templates for Ecommerce Brands: Ready to Use and Personalize

13+ SMS & MMS Templates for Ecommerce Brands: Ready to Use and Personalize

Corinne Watson

March 10, 2021

Reading Time: 6 minutes

Back before the launch of Fantastic Texts, the Postscript team fielded one question the most often from merchants:

How can we get some good examples of SMS?

Building out an SMS marketing strategy involves a lot of planning to get right and to see the results that so many other brands are seeing. It's more than just giving your company a phone number to use as a communication channel.

That isn’t because there aren’t tools to help you get up and running quickly, taking on the burden of managing the technical, legal and measurement aspects of this new channel. That’s exactly what Postscript does.

No, SMS marketing strategies take a lot of planning because this is such a new channel. There aren’t a whole lot of brands to look at for examples of messaging, nor are there many pre-built templates or language you can use to begin testing fast.

Since we launched in 2019, the Postscript team has talked with marketing operators and entrepreneurs alike who are bought into the clear benefits of SMS marketing, but are time-strapped to get it up and running.

Think: we want to do this as quickly as possible, but as effectively as possible. (Basically every marketer’s dream.)

When that happens, as with all new channels, sometimes SMS marketing can get put lower on a priority list. But, the longer you wait, the more likely your competitors will get a leg up on you in this channel, and both build out the list and see the revenue results you ultimately want.

That means they will have the data and the money. And that’s not a lot of coming back from that.

So, to help, we’ve compiled a list of SMS templates you can literally copy and paste into your SMS campaigns, strategy documents, or even right on into Postscript (or whatever SMS marketing tool you use) to begin seeing the benefits right now.

Because here’s the thing: when you start seeing the double and even triple digit ROI other brands are seeing through this channel, personalizing and optimizing these messages will no longer be low on your priority list. It’ll be right on there at the top.

But first, we’ll prove it to you. And you’ll need some SMS templates like the ones below for us to do that.

Overview of SMS & MMS Templates for Ecommerce Brands

As with any templates offered on the internet, these are made to be generic so that you can slightly customize, personalize or brand these to fit your ecommerce brand's personality, tone, audience, etc.

We just want to give you a baseline to work off of.

Psst... For some brands, the hardest part is figuring out what you should use SMS marketing for. Promotions? Subscriptions? Shipping? We created a quiz over at our SMS Automation Template Library that will help you sort it out. 

Before we dive in, let’s get a few FAQs out of the way.

What is the difference between SMS and MMS text messages?

The difference between SMS and MMS messages is that MMS messages contain images. SMS messages are only text.

While once upon a time it was recommended to always send MMS, SMS messages actually perform just as well, have fewer deliverability issues, and cost less to send.

In fact, during some heavy volume sending seasons (like Black Friday through Cyber Monday), platforms like Postscript officially recommend that brands opt for SMS instead of MMS to combat potential sending issues and improve the customer experience.

You send either SMS or MMS, and use the text message templates below for both. Often times the use case is the same.

Here are two examples to give you context of how that looks for customers and prospects:

MMS example
SMS example

Should I use emojis in texting?

Short answer: yes, you should be using emojis in your SMS marketing.

Especially if your ideal subscribers use emojis often (like Gen Z or millennials).

There is such a thing as too many emojis, so make sure they’re sprinkled in appropriately amongst your copy. One good rule of thumb is to not do more than one emoji per sentence. Here are some examples from Fantastic Texts of great emoji usage:

love your body sms
triangle t boutique sms

Order confirmation SMS template

Much like an order confirmation email, an order confirmation SMS lets a customer know that their order is complete. If this is the first text you're sending to the customer, make sure you include your company name.

Here's some standard language to use:

sms-templates text 01

sms-templates text 01

Need some emoji inspo? Try these:

sms-templates emojis 01

Post-purchase is the perfect opportunity to nurture a customer, make them feel appreciated, and incentivize new purchases down the road.

Our SMS Automation Template Library has downloadable templates built to increase lifetime value, like

  • Post Purchase (Thank you, Returning Customer)

  • Post Purchase (Thank You & Upsell/Cross-Sell)

  • Post Purchase (First Customer Thank You — Goal: Repeat Purchase)

Post Purchase Upsell

Shipping confirmation and details

Use this text to alert customers that their shipment is on the way.

sms-templates text 02

Need some emoji inspo? Try these:

sms-templates emojis 02

Our SMS Automation Template Library has downloadable templates built to convey shipping and logistical steps to customers, like

  • Order shipped

  • Stalled shipment notification

  • Order delivered

Consider adding a shipping partner like Wonderment to help manage ecommerce shipping delaysBonus — Wonderment integrates directly into Postscript.

Shipment out for delivery

Give customers a heads up that their items should be arriving soon.

sms-templates text 03

Need some emoji inspo? Try these:

sms-templates emojis 03

Shipment delivered SMS template

sms-templates text 04

Need some emoji inspo? Try these:

sms-templates emojis 03

Asking for feedback/reviews

A well-timed text asking customers to review their purchases helps build a good relationship, measure customer satisfaction levels, and also collect user-generated content (UGC) to help with future marketing campaigns.

Of course, you'll need to link your SMS platform with your review platform. Postscript integrates with Okendo and Junip easily.

sms-templates text 05

To kick things up a notch, consider creating special discounts for subscribers who leave a review.

Need some emoji inspo? Try these:

sms-templates emojis 05

Our SMS Automation Template Library has plug-and-play automations that you can push directly into your Postscript account.

Shopping Cart Abandonment Follow-up

sms-templates text 06

Need some emoji inspo? Try these:

sms-templates emojis 06

Note: This message is a great option for MMS over SMS, so you can show the photo of the product or products they left in their cart.

Special offers, discounts, and coupons

sms-templates text 07

Need some emoji inspo? Try these:

sms-templates emojis 07

Note: Have a special promotional image, or some popular items that are included in the sale? This might be a great place to opt for an MMS message over an SMS message and include a photo.

Loyalty Program & Rewards Program

sms-templates text 08

Need some emoji inspo? Try these:

sms-templates emojis 08

Subscribe & Save

sms-templates text 09

Need some emoji inspo? Try these:

sms-templates emojis 09

New Items in Stock

sms-templates text 10

Note: This is a good candidate for an MMS message over an SMS message. Include an image of the new collection to entice your customer.

Items in stock / off backorder

sms-templates text 11

Need some emoji inspo? Try these:

sms-templates emojis 10

Note: This is another good candidate for an MMS message over an SMS message. Include an image of the product that is back in stock to remind them what they are missing out on!

Holiday promotions

sms-templates text 12

Need some emoji inspo? Try these:

sms-templates emojis 11

Referral program

sms-templates text 13

Need some emoji inspo? Try these:

sms-templates emojis 12

Beyond SMS Templates: SMS Text Messaging for Success

All right, folks. These templates should get you started off in a good place to test, iterate and grow this channel — ultimately making it a part of your marketing workflow.

  1. This is about getting in front of customers where they are (which is text, not email).

  2. This is about being ahead of the curve on a new marketing trend, and reaping the rewards of early adopters — like customer loyalty, insane open rates, and easier communication between your brand and your shoppers.

  3. This is about the future of your brand, and how you communicate with the world.

These SMS templates are but a start. Once you get your SMS marketing channel set up, you’ll want to begin to personalize and customize your messages to your specific audience. And, you’ll want to start figuring out at which paths that audience diverts into two additional audiences, and build SMS message streams to accommodate for both.
In general, this channel will grow and evolve, and marketing automation can help to make sure you get the maximum ROI.

Corinne Watson

Corinne Watson

Senior Content Marketing Manager

Corinne is the Senior Content Marketing Manager at Postscript. After working at an ecommerce brand straight out of college, Corinne made the roundabout journey to leading content at BigCommerce, afterwards joining the Postscript team in March of 2020. When she's not researching and writing about all-things-ecommerce, she's exploring Austin, enjoying time with her 4-month old, and not waiting for the dough to chill before putting it in the oven.