January 17, 2023
Reading Time: 3 minutes
February might be the shortest month of the year, but there’s a lot happening over the next 28 days. In February we honor Black History Month, we find out how much longer winter will slog on, and we celebrate love in all its forms.
To get you hyped about all the sending opportunities on the docket this month, we’ve rounded up over 30 inspiring campaigns from last February. After all, we love to share the love.
Here's the holidays we'll be covering for February (click to navigate to a particular section):
Black History Month
The month of February is dedicated to recognizing the struggles and triumphs of African Americans throughout our country’s history. It is also a crucial time to reflect and act on the ways we can actively support the Black community. One way we can do this at Postscript is to shine a light on Black-owned businesses, including those featured here.
Each year, the Association for the Study of African American Life and History picks a theme for the year, and in 2023, this theme is Black Resistance. You can learn more about this year’s theme here.
Join us in shopping Black-owned stores every month, but especially throughout February. If you’re a Black store owner, here’s some inspiration for celebrating with your SMS subscribers this month.
February 2 | Oh no. Not this again. As we all await Phil’s shadow and the will-he-or-won’t-he moment of the year, this is definitely an occasion to have a little fun with your subscribers.
There were so many incredible campaigns that our PS merchants sent last year, but here are a few of our faves.
The Big Sunday Game
February 12 | Some of us watch the game. Some of us watch the commercials. And some of us watch so we have access to wings.
Regardless of how you enjoy the most important Sunday in pro football, gamify the big game with a fun text to subscribers.
🏈 Poll subscribers to see which team they think will win.
🌮 Survey subscribers on the best halftime snack.
🥘 Ask subscribers to share photos of their gameday spread.
📺 Send out a link to a live watch party—especially if your team happens to be in it.
And may the best team win!
February 14 | This is a big deal for merchants. According to the NRF, Valentine’s Day spending reached $23.9 billion in 2022, up from $21.8 billion in 2021 and the second-highest year on record. That’s a lot of opportunity for marketers leading up to this loved-up day.
Whether you land on sale messages, gifting campaigns, or a poll on the best love song of all time (it’s obviously on The Bodyguard soundtrack), just be sure to keep the love flowing. Consider setting up a campaign for all subscribers who made a purchase during the holidays to try and increase those repeat purchase rates.
Here are a few faves from last year.
February 13 | The origin of Galentine’s Day dates back to the TV show Parks & Recreation, when the day before Valentine’s Day was first touted as a friend-filled lovefest—a gal-pal alternative to traditional V-Day romance. The holiday is already over a decade old, and it’s become a central part of marketing messages since its inception.
In fact, some marketers focus their entire messaging around Galentine’s Day, completely ignoring Cupid.
Here’s how some brands celebrated last year.
National Random Acts of Kindness Day
February 17 | Put a little pep in your subscribers’ step with a random act of kindness. We saved a couple favorites from last year to inspire you.
Jewelry brand Simple & Dainty gave away free earrings with any order over $50.
Makeup brand Alleyoop opted for the ultimate show of kindness—free shipping on any order. Huzzah!
If you don’t want to go the freebie route, take advantage of a conversational campaign and ask subscribers what random act of kindness they’ll be doling out that day.
National Drink Wine Day
February 18 | This might be the most exciting year for this holiday now that Postscript supports brands that sell alcohol. Clink!
But even if you aren’t a wine brand, this is a great opportunity to promote wine-adjacent products, like Daily Sale did.
Niche Canvas took a similar approach and paired a glass of wine with some of their wine-centric art.
Or, celebrate the occasion with your subscribers. Set up a virtual wine testing as a live event on your social channel and invite all your subscribers to raise a glass with you. We’ll drink to that!
February 20 | For many ecommerce brands, this is the first big sale of the year coming off the deeper discounts they offered during BFCM and the holidays. Consumers are expecting to see some big sales hit their inboxes this weekend.
If you want to join in on the sale bonanza, here’s some inspo from last year.
February 21 | You don’t have to be on Bourbon Street to feel the party vibes. Every brand from jewelry sellers (beads) to coffee slingers (necessary for the day after) can cash in on a little Mardi Gras humor.
Prep Obsessed launched their own party mailer to get subscribers in the Mardi mood.
And if you’re lucky to be a Louisiana-based brand like clothing brand Sweet Baton Rouge, then laissex les bon temps rouler!
National Retro Day
February 27 | American Girl dolls. Lite-Brite. Hanson. Strawberry Shortcake. The Limited.
If any of these stir nostalgic feelings in you, then National Retro Day might be a perfect opportunity to praise your favorite throwback and engage in some conversations with your subscribers.
Create a flow that asks subscribers for their favorite nostalgic toy, trend, or fashion moment—and based on their response, guess the decade they were born in.
Or make it an ode to your favorite throwback, like clothing brand Vapor95 did.
Feeling inspired yet? If you want to get an even bigger jump on your SMS marketing for next month and beyond, we recommend bookmarking our 2023 SMS Calendar, which you can access and reference every day, every week, or every month, depending on how you plan your sends. It’s free and full of inspiration. Get it here.
Senior Manager of Content and Community
Laura is the Senior Content Marketing Manager at Postscript. She has spent the past decade working in ecommerce. When she isn't writing about her favorite topic (marketing) or listening to podcasts about her other favorite topic (ecommerce), she's hanging out with her two sons on an island off the coast of Maine.