June 16, 2023
Reading Time: 4 minutes
It’s officially summer. Nothing kicks us into peak summer mode like the arrival of July 4th—which also happens to be a huge sales event for most ecommerce merchants. (Apparently we eat around $150 million in hot dogs alone during July 4th weekend.)
But fireworks are also a big part of Canada Day on the 1st. And let’s not forget about the other important holidays this month, like World Emoji Day, which is a perfect excuse to get a little 🌶️ with subscribers.
Here’s 10 texts to put in the queue this month!
Canada Day - July 1
We have over 1,500 Shopify stores based in Canada and a countless amount of Canadian subscribers. Don’t miss out on an opportunity to segment your subscriber list accordingly and celebrate holidays that might impact a large number of your list.
Canada Day is like a lot of summer holidays here in the U.S. It’s all about BBQs, fireworks and wearing patriotic colors—in this case red and white.
Here’s how a few brands celebrated the Great White North last year.
Independence Day - July 4
The most iconic summer holiday is here—July 4th is a huge celebration in the U.S. It’s patriotic, yet poolside. There’s fireworks, friends, and family. It’s also generally the hottest time of the year, so this holiday is rife for timely and topical weather texts.
But it’s a huge opportunity for a big sale too, as it’s become one that consumers look forward to checking out.
Here’s a few that stood out in our inboxes last year.
What’s more patriotic than blueberry pie? A blueberry roast from Death Wish Coffee.
The 4th is also one of the last big sale weekends before BFCM—and brands take advantage. A deep discount in a short window can help with the summer sales slump, similar to this sale from Stubbs + Wooton.
Here’s a few other ideas.
Share your potato salad recipe
Spin up a BBQ playlist on Spotify
Livestream your local fireworks display
National Bikini Day - July 5
It’s the heat of the summer and what better way to celebrate than with a body positive bikini campaign? Of course, this is ideal if that happens to be your own niche, but you don’t need to stop there.
Use the holiday as a way to share positivity and confidence in the space
Send a text about the most iconic bathing suits of all time (Wendy’s lifeguard suit in The Sandlot, Ariel’s seashell top—you get the idea) and ask subscribers to vote on their favorite
Spin up a poolside playlist
Have fun celebrating. Be safe and slather on that SPF.
World Chocolate Day - July 7
Although the thought of a chocolate bar in July does feel like a bit of a melted mess, there’s no bad time of the year to celebrate the food world’s most perfect invention.
This is a no-brainer if you’re in the food industry, but it’s really a celebration anyone can bite into.
Here’s a great example of a brand that isn’t in the space sending out a quick celebratory text to subscribers without any CTA.
We loved this example of a text with no link, no real CTA—just fun.
And chocolate brand Feastables had fun with the holiday with a gif.
And this text from RYZE is a great example of something any brand can do—share a favorite chocolate-based recipe.
Prime Day - July 11 + 12
Prime Day is Amazon’s version of Black Friday in July—and merchants take advantage by aligning their own sales or driving subscribers to their own Amazon storefronts.
You don’t even need to mention any relation to Prime Day. You could simply piggyback on this big sales day by running your own deep discount, similar to what SNOW did with their campaign.
National Give Something Day - July 15
A discount, a free gift with purchase, your first born—have fun with rewarding your subscribers with a little something special today.
We loved how Lotus and Luna ran an epic giveaway last year, which can work for virtually any brand.
World Emoji Day - July 17
Share your favorite emojis to mark this very text-friendly occasion—or invite subscribers to text back their favorite from a list of options to receive a special discount. For example, you could award half-off for hearts or 15% off for fire.
Here’s a couple we bookmarked last year because they were just that 🔥!
Get to Know Your Customers Day - July 21
Your customers are special, and we want you to get to know them better. Send an engagement-focused campaign asking customers (or subscribers) about themselves. Make it a Keyword reply campaign if you’re hoping to collect zero-party data that you can then segment them into further. Or simply make it open-ended and have fun engaging! (Our SMS Sales Associates are so good at this kind of thing.)
Parents Day - July 23
This day recognizes, uplifts, and supports the role of caregivers. It’s a great day to celebrate subscribers who are parents or in a role that cares for children.
Celebrate parents with a special discount code. Or invite them to share their favorite memories about their parents—or suggest a few gift options for the awesome parents in their lives.
National Lipstick Day - July 29
Calling all beauty brands and lipstick stans—this day celebrates one of the world’s all-time favorite beauty products.
Share a lipstick trivia fact, invite subscribers to tell you their best shade, or—if you’re a beauty/cosmetics brand— highlight some of your faves or provide a special discount.
National Day of Friendship - July 30
This day is all about celebrating important friendships, so what better time to text your subscribers and remind them of how much they mean to you? Send them a heartfelt message with a themed discount code. Or, offer a BOGO deal so they can treat themselves AND a special friend.
And don’t forget to text your own bestie, okay?
Want a jumpstart on your August campaigns? Don't forget to bookmark our 2023 SMS Marketing Calendar!
Senior Manager of Content and Community
Laura is the Senior Content Marketing Manager at Postscript. She has spent the past decade working in ecommerce. When she isn't writing about her favorite topic (marketing) or listening to podcasts about her other favorite topic (ecommerce), she's hanging out with her two sons on an island off the coast of Maine.