7 Super Text Campaigns from the Big Game
February 14, 2022
Reading Time: 2 minutes
While most of America had their eyes fixed on the big game (or the commercials!), we were staring straight at our text inboxes from kickoff to final play.
These brands scored major points with their championship-grade messages.
Our favorite sustainable toothpaste brand got cheeky with their lack of TV presence and invited their environmentally conscious subscribers to check out their entertaining TikTok content instead.
2. Friday Beers
Funny apparel brand Friday Beers jumped on the Joe Burrow fan train and promoted a very timely tee the day after the Bengals clinched the AFC title and stamped their ticket to LA. That way, subscribers could get it in time for the big championship finale.
Candle brand Homesick capitalized on a perfectly timed opportunity to promote their Tailgate Air Freshener to all the football fans who will be missing the smell of their favorite pregame pastime until next season.
Men’s skincare brand Huron offered subscribers a chance to take part in a friendly wager—with the prize being a free bottle of body wash. Because this was a conversational campaign—meaning no product or discount link was necessary—they also capitalized on the opportunity to send recipients a link to some interesting reading material instead.
Hydration brand Hydrant sent one pre-game campaign reminding subscribers of how they could prevent a postgame hangover on Monday morning. Then, they followed it up with a gametime message giving folks one more nudge to rehydrate before bedtime.
Healthy soda brand OLIPOP fired off two themed campaigns for the big game. The first was an interactive message asking subscribers to vote for one of two flavors: the most-ordered in LA or the most-ordered in Cincinnati (and offering a 15% discount to all participants).
The second was a campaign reminding folks that OLIPOP is available for fast same-day or next-day delivery via Ohi—and serving up the appropriate link so they could put in their last-minute soda orders.
Maryland-themed clothing brand Route One Apparel invited subscribers to bet on the outcome of the coin toss—then followed up with one of two messages based on whether they picked heads or tails (with both follow-ups serving up the same 20% off discount offer).
Did you see any other super texts during football's biggest day? Share 'em with us on social!
Senior Content Marketing Manager
Brooke Andrus is a Senior Content Marketing Manager at Postscript. A journalist by trade, Brooke now uses her nose for news to keep ecommerce merchants informed on industry trends and business best practices.