8 Texts to Send in November—Besides BFCM
The days are getting shorter, shopping lists are getting longer, and marketers are adding an extra shot or two of espresso to their morning cups as BFCM nears. It’s November, Ecommerce gameday, and while Postscript is extremely excited to share our BFCM strategy sessions with you, this installment highlights some additional strategies and campaign ideas so that might help round out your November text game.
Opt-Out Campaigns
It’s not as scary as it sounds. Allowing your subscribers to hit snooze on your SMS offers and promotions during the BFCM or holiday season is a thoughtful way to express that they mean more than just a conversion to you. Consider creating a pause-related keyword and let subscribers know they’re more than welcome to take a breather from the BFCM noise by replying with the word “snooze,” for example (see below).
You can then create a Paused Subscriber Segment that automatically includes subscribers who have triggered your keyword in their reply (see below).
For the customers who would like less marketing noise on their phones, you’ve offered a no-strings-attached way of doing so without losing them as subscribers. And for those customers who don’t mind the extra texts, you’ve made it clear that you don’t take their phone numbers for granted. Check out this resource for a more detailed tutorial on creating a ‘snooze’ campaign.
November 1: Day of the Dead
Despite its name, Day of the Dead (Dia de los Muertos) is a very joyful and heartwarming holiday where families celebrate and honor the lives of loved ones who have passed. It stands in stark contrast to its holiday neighbor, Halloween, which tends to simply commercialize spookiness.
Or, you can get punny like MOUTH and send a text about both:
November 2: Daylight Savings
This is the one where we get to sleep in, right? Your subscribers may never be in a better mood than after waking from an extra hour of slumber. Shoot them a text in the morning and ask if their alarm went off at the right time, and follow up by saying they still have time to take advantage of a Daylight Savings offer. Here are some messages we loved last year:
November 5: American Football Day
Depending on the demographics of your list, there may not be an easier way to engage with subscribers than to stir up some team spirit. Get creative with polls, user-generated content, or football-themed messages to tap the primal power of fandom on American Football Day.
November 7: National CashBack Day
Chances are you’ve already heard the buzz surrounding CashBack, and for good reason. CashBack is a revolutionary way to reward and retain your subscribers. On average, brands save 70% when they swap out coupons for CashBack, all while increasing their retention and acquisition rates (!). CashBack promotions encourage customers to come back for more. Instead of a one-time deal, it creates a cycle of loyalty where shoppers return to your site to redeem their accumulated Cashback rewards. It also enables brands to offer higher incentives like NicheCanvas does here with a 30% cashback offer:
Talk to a CashBack expert if you want to test your own promotion!
November 15 - America Recycles Day
Does your brand boast eco-friendly packaging? A below-average carbon footprint? An environment-focused mission?
Today's a day to tell your subscribers about it. Consumers are increasingly aware of the sustainability of their purchasing decisions, so reassure them that your brand takes it seriously.
November 23: National Espresso Day
Fall-flavored syrups and colder weather make November espresso's month shine. That, and as we mentioned above, marketers are upping their intake as BFCM begins taxing our nervous systems. Huge shoutout to my local coffee roaster, Olympia Coffee, for educating their subscribers about their offerings over text!
November 30 - Small Business Saturday
The average Shopify store is a small business, and the average consumer may be a little tired of big brands shoving promotions in their faces by the time Black Friday comes to a close. So, appeal to that sentiment and remind subscribers to shop small. Thank customers for their support, share a part of your story, or simply run a Small Business Saturday sale in defiance of those giant brands that eat up the airwaves this time of year.
November is an easy time to miss the forest for the trees when the shadow of BFCM looms large. But regularly engaging with your list is an SMS fundamental, so don’t go radio silent before the storm. Offer your subscribers a snooze button on promotional messages, and leverage campaign ideas like these to stay top of mind with your list in the days leading up to BFCM and beyond. Building relationships with your subscribers in the quieter weeks will help make you a clear and trusted voice amidst the louder ones.
If you’re looking for BFCM-specific strategy, we have plenty of that, too! Dive into our BFCM Strategy Sessions, where our experts guide you through critical SMS strategies for to implement in November.
