Postscript Presents: The Best Texts of 2024
If SMS marketing was a limited TV series, 2024 was the season that would sweep the Emmys. This year, brands didn’t just hit “send”—they set the gold standard for what texts can do in ecom.
We've rounded up the crème de la crème of 2024 SMS campaigns and inducted them into the Postscript Hall of Fame. So whether you’re looking for some 2025 inspiration or just curious who has been crushing it, enjoy this gallery of SMS excellence.
These texts weren’t just good at one thing; they were the total package: creative, engaging, high-performing, and unforgettable:
Texting is a two-way street, and these brands made that street their permanent home address. This category celebrates campaigns that made SMS feel personal, dynamic, and human—whether it was answering questions, solving problems, or sparking real conversations.
Who says texts have to be transactional? This category honors the brands that turned SMS into a giving channel before an asking channel:
These campaigns didn’t just perform—they dominated. By mastering urgency, exclusivity, and timing, these brands absolutely crushed sales records and made subscribers feel like they scored the deal of the year.
These brands brought playfulness and creativity to SMS with campaigns that felt more like a party and less like a pitch. From scavenger hunts to trivia challenges, they turned engagement into entertainment and kept subscribers coming back for more.
When DTC brands throw in-person or virtual events for their customers, magic happens. These campaigns stood out by promoting events that gave us some serious FOMO.
Fortune & Glory
Baking sustainability and earth-friendly initiatives into marketing is an art form, and these brands are artists:
And that’s a wrap on the best of the best in SMS this year. Congratulations to all of our winners. These brands showed us that a great text isn’t just about selling—it’s about connecting, delighting, and standing out in a crowded inbox.
Feeling fired up? Perfect. Take these examples as proof that when you pair creativity with strategy, your SMS game can go from good to unstoppable. Now, go forth and text boldly—your subscribers (and your bottom line) will thank you. Who knows? You may just end up in the Postscript Hall of Fame yourself. To grab more SMS inspiration for 2025, grab our free SMS Marketing Calendar for hundreds of seasonal campaign ideas!
