The SMS Strategy Show from
Little Episodes. Lots of Revenue.
Postscript’s go-to-market team breaks down how top ecommerce brands win with SMS.
S1 E8: Create and Test an SMS Brand Persona
Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human.
It costs nothing, is simple to set up, and can massively benefit the performance of your campaigns, automations, and more!
Listen to the Latest Episodes
A new mini episode drops every Tuesday, packed with SMS strategies you can try today to grow your program and your profits.
Pssst...listeners get exclusive tips, tricks and goodies
How does the Text Back community stay in touch? SMS, of course. Scan the QR for a weekly text from your Text Back hosts.
We’ll share exclusive content, try out some of our guests’ SMS strategies in real time, and let you know when new episodes drop!
Text Back is hosted by
Laura Serino
Director of Brand, Content and Community
Laura has spent her career in ecommerce and has helped build DTC brands in almost every industry. She's glad to have finally found an outlet for yapping.
Ren Reed
Content Marketing Manager
Ren considers himself a filmmaker, gardener and a dilettante of Tolkien’s literary works. Since none of these interests have proven financially stable, he is hosting a podcast about SMS marketing strategy.