Plenty of subscribers come back to shop without logging in or clicking a link from a message. Postscript’s Identity Resolution recognizes more of those returning subscribers, so the browse and cart abandonment flows you’ve already built go out to them. It only acts when it’s confident a visit belongs to one of your subscribers, and it never adds contacts or changes consent. Identity Resolution is live for all Postscript customers now.

The Postscript 1.0 MCP connects your SMS analytics to Claude, ChatGPT, and Codex. Ask “compare sends, revenue, and CTR for Oct 12–18 vs. Oct 5–11” and get the answer pulled straight from your Postscript account in seconds. Connect your other tools, like Shopify and Meta, to see SMS alongside the rest of your stack.

Rank campaigns and flows by revenue, CTR, or unsub rate. Track revenue and subscriber growth by source, week over week or month over month. Export full tables straight into a spreadsheet. It’s read-only by design: it reports on your program and never creates, edits, or sends anything.

Connect the Postscript 1.0 MCP or learn more about it here.

Most retention platforms only show last-touch attribution. But there isn’t a one-size-fits-all attribution model: what merchants really want is the flexibility to choose their attribution model, or to switch between them as needed.

With any Postscript 2.0 plan, you can switch between five attribution models and compare them side by side: Last touch, First touch, Linear, Position-based, and Time decay. Multi-model Attribution is part of the Agentic Context Platform (ACP).

Learn more about Multi-Model Attribution and the ACP.

Your customers tell you things all the time, in text conversations, reviews, and survey answers. Most of it never reaches the next message they get. And what does get saved carries the same weight forever, so a one-off gift purchase keeps shaping messages long after it stops being relevant.

We’re putting that context to work with Memories. We pull key details from conversations, reviews, and other sources and save them to each customer’s profile. Durable facts stick (“daughter-in-law has celiac”) while passing ones fade (“recently married”), so every message reflects what matters to that customer right now. Memories is part of the Agentic Context Platform (ACP), included in every plan on Postscript 2.0.

Learn more about Memories and the ACP

Your shoppers don’t stick to one email address. Someone who orders from a work email, then again from a personal one, shows up as two customers on most platforms, each holding half the story. Your first-order coupons get overused, your customer data is scattered, and you may even be paying fees for duplicate profiles.

We're solving all of these expensive problems with Unified Profiles. We identify and merge those duplicates automatically in the background, so SMS, RCS, and email all read from the same record. Unified Profiles is part of the Agentic Context Platform (ACP), included in every plan on Postscript 2.0.

Learn more about Unified Profiles and the ACP

Postscript and the Ecommerce Innovation Alliance (EIA) announce two major wins for the ecommerce industry this week:

1. California Governor Gavin Newsom signed SB 690. The law ends private CIPA "pen register" lawsuits over the ordinary tools that power ecommerce websites. Those claims have fueled thousands of shakedown suits and demand letters. Learn more about SB 690.

2. The FCC unanimously adopted a rule that lets businesses designate a clear, exclusive opt-out method. This shuts down "opt-out evader" lawsuits built on opt-out messages deliberately written so systems can't recognize them. Learn more about the FCC rule.

EIA was in both fights early, bringing real merchant stories to lawmakers and regulators. These wins reflect Postscript's commitment to the broader ecommerce community. That includes every business that relies on SMS and online tools to grow, not only our customers.

A traditional customer data platform (CDP) is a filing cabinet. It holds what happened and waits for you to do something with it, usually to power dashboards and reports. The work of turning that data into better segments and personalized messages is still yours.

The Agentic Context Platform (ACP) doesn’t just hold your data, it decides what to do next with it. It uses both structured data, like purchases, and unstructured data, like a post-purchase survey answer or a text conversation. SMS, RCS, and email all read from one Unified Profile, Memories keep track of what each customer cares about right now, and Multi-model Attribution shows your revenue five ways side by side. Every send is decided against the full picture of each customer, and every send makes the next one smarter.

Learn more about what makes the ACP different

Today we launched Email on a new AI-native platform, extending our messaging channels beyond SMS for the first time.

Postscript Email arrives with Identity Resolution that unifies multiple email addresses, phone numbers and Shopify records into one profile; four configurable attribution models; and migration tooling that brings over existing flows, segments, and templates, including imported design files.

"Customers have asked us for email for eight years. We said no every time, because the last thing anyone needed was another email tool that works like the rest of them," says Alex Beller, Co-Founder and Co-CEO of Postscript. "Now we can give them something genuinely better, on a foundation built for it, at a price that doesn't punish them for growing their profiles. That was worth waiting for."

Learn more and join the waitlist

When a subscriber chooses Store Credit, that value should bring them back for another purchase. But, subscribers forget and the balance sits unclaimed.

CashBack Retargeting reminds them of their outstanding store credit. Build a segment of subscribers with unclaimed Store Credit using Fondue CashBack filters in Postscript, then send a targeted SMS campaign to remind them their reward is waiting. When repeat purchasers come back to redeem their store credit, we see they spend an average of 2.5x the face value.

With Shopper Automations, every customer is their own segment, receiving a curated journey based on everything you learn about them. Instead of firing the same template at everyone, Shopper decides the next best message for each individual, based on what they've done and what they've told you. You manage the brand context. Shopper makes millions of micro-decisions for you: when to send, what to say, and how often to message each subscriber.

Every message is informed by onsite behavior, purchase history, and past conversations. Set your audience split, keep your control group on your existing flows, and get transparent test-vs-control results on revenue per subscriber, ROI, CTR, and more from day one. Brands are seeing a 13x median iROAS and upwards of 15% lift in revenue per subscriber.

For brands already using Shopper Responses, get started with Shopper Automations today.

Learn more about Shopper →

If you're using Shoptin at checkout, you can now capture SMS subscribers with Postscript's patented Onsite Opt-in. Turn more of the traffic you already have into subscribers, without trading off conversion, compliance, or subscriber quality.

Every opt-in flows straight into Postscript, so new subscribers are AI-eligible from day one. You grow your list from the same site traffic you're already paying for and put those subscribers to work right away.

Offer Management gives you a centralized home for offers you run across Postscript. Build advanced offers directly in Postscript like stacking, BOGO, gift-with-purchase, subscription discounts, or free shipping. Then deploy them across flows, Popups, Landing Pages, and Shopper. When you update an offer, it's reflected everywhere it's live with no need to manually edit each touchpoint.

Subscriber Mapping keeps the experience consistent: when a subscriber has already been offered an active code from a previous touchpoint, they get that same code again instead of a new one, protecting your margins from stacking. And because Shopper now has a complete view of each subscriber's offer history, it knows exactly which offer to recommend next.

Already managing offers in Shopify? Import them into Postscript with a single click.

→ Open Offer Management or learn more here.

Shopper is the first conversational AI that automatically sends RCS Suggested Replies and Product Link Actions, making it easier than ever for subscribers to engage with your conversational messages.

RCS-eligible subscribers will now see tappable Suggested Replies, reducing friction for conversations about product discovery, sizing/fit, recommendations, gifting, and more. Product Link Actions surface recommended products as tappable buttons instead of inline links for a cleaner experience.

For brands live on both Shopper and RCS, this upgrade is applied automatically, no setup required. Learn more about Shopper.

Shopper chats with your customers all day, everyday. Ask Shopper gives you a direct line into what your customers are saying. Type any question about your subscriber conversations and get back a structured breakdown of themes, patterns, and the specific conversations behind every insight.

Ask about objections, buying signals, product feedback, or anything else you want to understand about your customer base. Results are easily shareable by link, so your whole team sees exactly what you're looking at. Available for brands using Shopper.

Learn more about Shopper or head to Ask Shopper in the Postscript app.

Shopper handles on average 92% of all conversations without ever needing escalation. For the 8% that do (cancellations, order issues, edge cases), Shopper can now escalate them directly to your help desk without making the subscriber switch channels.

When a subscriber needs CX support, Shopper detects escalation signals, creates a Gorgias or Zendesk ticket with the last 10 messages for context, and pauses automatically while your team handles it. Once the ticket closes, Shopper picks back up. The subscriber stays in the same SMS thread the whole time.

Available now for brands using Gorgias or Zendesk. Visit your Shopper Settings page to activate or learn more about Shopper.

Traditional A/B tests tell you which popup wins. Group A/B Testing tells you which approach wins.

Now you can test a group of popups against another group — measuring lift at the strategy level. Compare a cashback-everywhere approach against a discount-everywhere approach. Test ten collection-specific popups against two broader ones. Whatever you want to validate, you get a clear read on what's actually driving performance.

Available now for all shops. Get started >

RCS cards now support dynamic product photos — the same way MMS does for product-centric automation triggers. When you're building a card, carousel, or fallback message, you can pull in the product photo tied to your trigger event directly from the media field.

The editor is trigger-aware: swap to a trigger that doesn't support dynamic photos and any media references clear automatically. And when you add a dynamic photo to your RCS card, it syncs to your fallback message by default.

Available now in Flow Builder for brands with RCS enabled. Get Started >

Embedded Forms are a new opt-in surface that merchants can drop on any page: Shopify, headless sites, blogs, or anywhere else. Copy one code snippet from the editor, paste it wherever the form should appear. Embedded forms use Onsite Opt-in and support welcome messages, custom properties, and the same blocks and styling as popups and landing pages.

Available now for all shops. Get started >

We’ve launched a new landing pages solution built with our popup editor giving brands a powerful, conversion-focused way to capture subscribers directly on mobile and desktop.

These pages include Onsite Opt-in, spin-to-win, quizzes, discount blocks, email capture, QR codes, and short links all within Postscript. Consent language is handled directly within the landing page experience, simplifying compliance and link sharing.

Available now for all shops. Get started >

When a subscriber taps a link in an RCS message and gets launched into their browser, there's a real chance they don't come back. Webview support for the Open Link action fixes that. Instead of redirecting subscribers out of the conversation, the URL opens directly inside the message thread — so they can view a landing page, track an order, or complete a checkout without ever leaving.

Choose from three display modes — Full (full screen), Tall (three-quarter view), or Half (split screen with the thread still visible). If a subscriber's device or carrier doesn't support webviews, the link falls back to the default browser automatically.

Available now in Flow Builder for brands with RCS enabled. Get Started >