SHOPPER
JUNE 1
Shopper Escalation to CX
Here we go again. Forecasting weather systems based on the silhouette of a rodent. Six more weeks of winter? Double down on your winter-themed products as customers bundle up for a bit longer than anticipated. Is spring around the corner? Throw a Groundhog Day sale to clear out some wintery inventory. Either way, this seasonal liminal space is ripe for transitional promotions and copy as we await the decree of shadow-fearing Phil. Watch how Lotus & Luna does it:
