Best in class products, transparent pricing.
SMS & RCS
Starter
$0/mo.
$49 monthly minimum spend
Brands getting started with SMS
$0.009/SMS, $0.045/MMS + Carrier fees*
Features:
Campaigns and automations, and unlimited segments
Dedicated toll-free number
Subscriber acquisition tools, with 2 opt-in Keywords
Branded short link subdomain
Growth
$100/mo.
Brands building their SMS program
$0.008/SMS, $0.03/MMS + Carrier fees*
Starter features, plus:
Unlimited opt-in Keywords
Live chat and email support
Professional Most Popular
$500/mo.
Brands scaling up SMS as a top revenue channel
$0.007/SMS, $0.024/MMS + Carrier fees*
Growth features, plus:
Enhanced Analytics
Priority live chat/email support
API access for custom integrations
"Powered by Postscript" removed from opt-in
Enterprise
Contact us
Brands ready to make SMS their #1 revenue channel
Contact Sales for custom pricing
Professional features, plus:
A dedicated Customer Success Manager
Send personalized messages with custom product recommendations
Data Warehouse Push
Option to add RCS
* Average US Carrier fees. SMS: $0.00330. MMS: $0.00799. Text RCS: $0.0047. Media RCS: $0.0087. Listed Rates are for US - 50 States/Canada only
All Postscript Marketing plans come with:
Visual Flow Builder with built-in Automation templates (Cart and Browse Abandonment, Welcome, Upsell, Shipping, and more)
Subscriber acquisition tools (including popups, checkout collection, Onsite Opt-in, opt-in forms, and more)
Dedicated toll-free number and custom contact card
Advanced segmentation using your Shopify data and third party integrations
Analytics and reports on subscribers, revenue, and messaging performance
Response management (reply to texts from subscribers)
Custom attribution windows
Help Center access
Built on an AI-native foundation - and priced so you’re not paying for the same customer twice. Get 20-30% lower email pricing compared to legacy providers.
Upgrade your Retention Marketing with the Postscript AI Plan: one simple bundle for access to all of our revenue-driving AI products.
Postscript AI Plan
$699/mo.
Per Message Rates: $0.003 – $0.30 (depending on the product and message type)
Brand Center: Ensure AI messages are in your voice, on brand, and accurate. Controls allow you to manage tone and voice preferences, knowledge base, offers, and product catalogue.
Infinity Testing: With Infinity Testing for Automations and Campaigns, test hundreds of on-brand variants in a fraction of the time - and drive incredible results.
Shopper: Turn every customers into their own segment with 1:1 agentic marketing. Powered by AI agents that make millions of micro-decisions for you - give subscribers a curated journey based on everything you learn about them.
Add-ons
Pricing that puts you first
Better product and better pricing model for an overall lower cost of ownership
Lower base messaging rates
The most competitive SMS rates and 20–30% lower email rates compared legacy platforms.
No hidden fees
Pay after you send. No prepaid balances, expiring credits, overages, or auto-upgrades, and carrier fees pass through at cost on their own line - so you know what you are paying for.
The data layer is included
The Agentic Context Platform comes with every plan. You pay to message your customers, not to store your data.
No profile fees
Zero profile fees - we don’t punish you for growing your list.
Frequently Asked Questions
Yes! When you start a free trial, you’ll receive a credit equal to $100 that you can use during your first 30 days.
This credit applies toward message and carrier fees. If you exhaust your credit before your trial ends or at the end of your first 30 days, you will be charged at the Free package rate for any additional messages sent (unless you select a different package).
During your trial, you will be able to build two unique keywords, set up automations, send out marketing campaigns, create segments, leverage integrations, and respond to customers. We want you kick the tires on our software as much as possible.
Have a current subscriber list that you’d like to bring over for your trial? Check out this article for how to upload that list.
Carrier fees are small surcharges that mobile carriers (e.g. Verizon, AT&T, T-Mobile) charge for sending messages using their networks. These fees vary from carrier to carrier and, with transparent invoicing, it’s easy to view and track those fees.
The cost on your invoice is defined by carriers and Postscript lists that exact amount on your invoice without any additional markup. You can learn more about carrier fees here.
Postscript offers two options when it comes to your SMS phone number: a dedicated short code (DSC) or a toll-free number (TFN).
If you're sending to a low volume of subscribers or new to the SMS game - a TFN may be right for you. When you install Postscript, you are assigned a dedicated TFN that we verify for you. This TFN and the verification process is available to all Postscript merchants for free.
If you are sending to a high volume of subscribers or looking for fast, consistent delivery speeds - a designated short code may be a better fit for your brand. DSCs cost $750/month through the carriers (AT&T, Verizon, etc.). Postscript passes the exact fee from your brand to the carriers without any additional markup.
Learn more about toll-free numbers and designated short codes here.
While we offer the option to get on a contract, we do not require it. If you’d rather not sign a contract, simply select your package, install the app, and we will bill you on a monthly basis accordingly. If you’re interested in exploring a contract (and the pricing benefits that come with having one), please contact our sales team to get started.
We do have a software development kit (SDK) merchants can add to their own shop’s code. Our SDK code includes desktop and mobile popups, our opt-in checkbox for checkout, and TCPA-compliant language. Learn more about adding our SDK to your shop here.
If you have a compliant subscriber list that you'd like to upload to your account, first make sure you have Postscript installed, then fill out this form. Our Compliance Team will review the information and reach out to you with any questions!
Like most SMS platforms, Postscript allows 160 characters per SMS message without emojis, and 70 characters per SMS message with emojis. SMS messages exceeding those character counts are split into multiple message segments, each of which is charged at the per-SMS rate.
However, not all platforms handle MMS pricing the same. Postscript allows up to 1,600 characters per MMS message with or without emojis.
At Postscript, we believe in a product-led approach to compliance. All of Postscript’s features and list growth tools are hard-wired to follow guidelines set by the TCPA, mobile carriers, and other regulatory bodies. This means that compliance will be built into every part of Postscript so you don’t have to think about all of the different requirements. We’re committed to consistently updating our platform to meet changing requirements in the future. You can learn more about Postscript and compliance here.
For troubleshooting and strategy tips, our Customer Experience Advocates are available to help. You can contact our team via live chat Monday - Friday from 6am PT to 5pm PT. Brands can also reach our team via email at support@postscript.io.
Postscript's usage pricing model offers shops the flexibility they need to adjust their SMS strategy throughout the year - this includes the ability to upgrade and downgrade plans whenever needed. Learn more about usage billing here.
Postscript defines "sending internationally" as sending to recipients outside of the United States (50 states) and Canada. View our current international rates here.