THE CONVERSATION REPORT

A consumer and brand survey on texting back

You've built your list. You're sending SMS campaigns. Customers are engaging.

But what happens after they hit reply? For most brands, that's where the story gets uncomfortable.

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DTC PS Report Book

Let's dive in

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The customers who text you back aren't looking for more marketing.

They're one good answer away from buying. Is your SMS strategy set up to catch them?

Experience Shopper