Bre comes from a world of technical support and customer education that's led her to technical writing, customer marketing, and product marketing. When she's AFK, you can find Bre backpacking in the Rockies or throwing her club and kicking the ball off the tee in a friendly game of golf.
What’s New in Postscript: August 2025 Product Updates
We’ve got a fresh round of updates designed to help you capture more subscribers, strengthen your brand, and make better use of your data. Each of these updates is live and ready to use today.
Hover States in Popups
You can now configure hover states for buttons, images, and inputs, plus focus states for fields. This makes interactive elements more accessible and polished for every site visitor.
Available today for all brands using the Postscript popup editor.
Countdown Timers in Popups
Add countdown blocks to your popups to create urgency and drive conversions. You can set timers to count down to a specific date/time (like a sale ending at midnight) or to a set duration (like “Subscribe in the next 10 minutes!”).
Available today for all brands using the Postscript popup editor.
Exit Intent Trigger in Popups
Capture visitors before they leave your site with exit intent popups. Triggers like navigating away, tab switching, idle time, or scrolling up make sure you reach people at the right moment without being disruptive.
Available today for all brands using the Postscript popup editor.
Improved Brand Voice Adherence for Shopper
Shopper now speaks more like your brand than ever before. By refining how our AI interprets and applies brand preferences—down to greetings, sign-offs, and even emoji usage—we’ve made every conversation feel more authentically like your brand.
These enhancements are part of our ongoing commitment to evolving Shopper’s intelligence, ensuring it represents each brand’s unique voice with precision and care.
Available today for all brands on Shopper.
Sitewide Sale Awareness in Shopper Settings
You can now add sitewide sale information to Shopper settings to help Shopper answer questions about your sale and leverage it to help customers complete their purchase.
This helps customers discover and act on your sales more easily especially during big shopping events like BFCM or Labor Day. See a walkthrough here.
Available today for all brands on Shopper.
Updated Data & Insights Navigation
Finding the right dashboards is faster and simpler. Omni, List Growth, and other high-value dashboards are now front and center in your navigation, with improved date and time selectors for consistency across reports.
Available today for all merchants.
Try These Updates in Postscript Today
These new features are designed to help brands capture more subscribers, refine AI messaging, and drive higher-value purchases. Log in to Postscript to start putting them to work or-- if you're new here, request a demo.