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As more brands adopt SMS as a key marketing channel, the phone inbox will start to get busier and busier. Staying engaged with your subscribers is the most important way you can stay in their friend zone, rather than end up in a promo inbox (which is likely on the horizon for phones.) Join us as we chat with some of the best D2C conversationalists around about why having authentic moments with their subscribers is a key part of their SMS strategy. And come with your questions for our live Q+A at the end!